Marketing Manager, Digital Brand Media

🕒 Março 7

🗽 New York – Remoto

🗽 New York – Remote

💵 $84.000 - $115.000 / ano

⏰ Tempo Integral

🟠 Sênior

🔴 Especialista

🎯 Marketing

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Fanatics, Inc.

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2011

🎮 Jogos

🛒 Varejo

🛍️ Comércio Eletrônico

Gaming • Retail • eCommerce

Fanatics está construindo uma plataforma digital esportiva global líder que tem como objetivo aprimorar a experiência dos fãs para mais de 100 milhões de entusiastas de esportes no mundo todo. A empresa opera em várias divisões, incluindo Fanatics Commerce, Fanatics Collectibles e Fanatics Betting & Gaming. Ela oferece aos fãs a oportunidade de: • comprar produtos licenciados para torcedores, camisas (jerseys), produtos de lifestyle e headwear; • colecionar cards colecionáveis (trading cards) físicos e digitais, memorabilia esportiva e outros ativos digitais; • participar de apostas esportivas. A Fanatics faz parceria com mais de 900 propriedades esportivas globalmente, incluindo grandes ligas, times e atletas, e opera mais de 2. 000 pontos de venda. A empresa é comprometida com a responsabilidade corporativa, com foco em filantropia, diversidade e inclusão, proteção de marca e sustentabilidade.

Descrição

• Own the strategy, execution, and performance of the digital brand media vertical across Fanatics Sportsbook and Casino. • Develop channel-level targets and KPIs in partnership with key stakeholders across Marketing and the broader business. • Manage and optimize brand media investment across paid social, online video (OLV), Connected TV (CTV), display, programmatic, and digital audio. • Drive scalable demand generation while maintaining efficient and strong brand positioning through the funnel. • Align performance against key metrics including brand lift, brand health, download share, market share, and incremental growth at efficient payback. • Lead end-to-end campaign report, including monthly performance readouts and executive-level presentations. • Manage agency partners to ensure high-quality execution, ongoing optimization, and brand consistency. • Maintain and strengthen relationships with major platform partners (Meta, Snap, X, TikTok, Google, DSPs) through regular optimization and strategic roadmaps. • Support digital activation and amplification of major partnerships (professional leagues, teams, celebrities, and more) to maximize owned, earned and paid media impact. • Identify and activate cross-functional digital opportunities that ladder up to broader business objectives. • Drive innovation through structured testing roadmaps and emerging channel experimentation. • Partner on incrementality testing, MMM insights, and budget allocation strategies to balance short and long-term investment and performance. • Continuously enhance measurement frameworks, media reporting, and marketing technology to improve efficiency and customer journey outcomes. • Align reporting across various data sources (brand lift, brand health, acquisition, market share, and annuity) to tell a cohesive story about short and long-term growth.

🎯 Requisitos

• 7 years of experience in a related role, examples include Marketing Manager Account Manager, or Business Manager • Bachelor qualification in marketing and/or business • Digital Marketing expertise preferable with strong relationships across vendors and media partners • Strong knowledge of digital marketing channels and platforms including Google, Meta, Twitter, Snapchat, Programmatic DSPs (Media Math, The Trade Desk, Yahoo etc.) • Strong presentation skills across internal and external stakeholders • Expertise across brand measurement partners such as Savanta, Lucid, DISQO, and Kantar • Detail oriented, deadline focused, observant, adaptable and innovative • Extensive knowledge of the sports betting and gaming industry preferred • Strong analytic skills and the ability to relate results to business objectives • Track record of delivering successful campaigns on-time and with measurable results • Must be open to occasional travel to Fanatics Betting & Gaming offices in New York City and Denver as well as other locations for conferences, events, meetings, and team-building activities

🏖️ Benefícios

• Medical • Dental • Vision • 401K • Paid time off • GymPass • Pet Insurance • Family Care Benefits • Free Shipt deliveries • Home office setup allowance of $700