Head of Inbound Marketing

🕒 Abril 17

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $173.200 - $259.800 / ano

⏰ Tempo Integral

🔴 Especialista

🎯 Marketing

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8x8

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1996

☁️ SaaS

📡 Telecomunicações

🏢 Corporativo

💰 $121.900.000 Post-IPO Equity em 2022-01

SaaS • Telecommunications • Enterprise

A 8x8 é uma plataforma abrangente e parceira projetada para aprimorar a experiência do cliente (CX) ao unificar as comunicações empresariais e os dados de interação. Confiada por mais de 3 milhões de usuários empresariais, a 8x8 fornece soluções como centros de contato, comunicações unificadas e APIs sem código para resolver desafios complexos de comunicação. Ao integrar inteligência artificial em sua plataforma, a 8x8 ajuda as empresas a conectar equipes e clientes, obter insights e gerar resultados impactantes. A plataforma visa modernizar operações, mitigar riscos e construir a lealdade do cliente, oferecendo uma experiência perfeita e eficiente para as empresas.

Descrição

• Lead Global Inbound Strategy: Build and execute the roadmap for paid acquisition, inbound engagement, email nurture, and webinar programs to drive marketing-sourced pipeline. • Own Performance Marketing: Manage global paid media channels (search, social, display, retargeting, and programmatic) with an always-on optimization mindset. • Fuel Inbound Engagement: Develop full-funnel engagement programs that turn inbound leads into high-value opportunities. • Scale Lifecycle Marketing: Own the email strategy — from acquisition to nurture to reactivation - ensuring every message drives action for New Business and Install Base. • Champion Webinars as Demand Drivers: Partner with content and product teams to create high-impact webinar experiences that educate and convert. • Data, Insights & Optimization: Track KPIs across channels, analyze conversion paths, and test new levers for growth with a clear eye on ROI and CAC efficiency. • Team Leadership: Lead a small but mighty team of channel specialists, fostering a culture of innovation, accountability, and impact.

🎯 Requisitos

• 8+ years of experience in growth marketing, demand generation, or performance marketing, ideally in B2B SaaS or tech. • Proven success managing multi-channel paid media budgets across regions. • Deep understanding of inbound and lifecycle marketing, including email and webinar-driven funnels. • Data-obsessed mindset with strong proficiency in marketing analytics, attribution, and A/B testing. • Collaborative, curious, and fast-moving — you love connecting strategy with measurable outcomes.

🏖️ Benefícios

• Certain roles are eligible for additional rewards, including discretionary merit increases, bonus and/or stock. • Certain roles have the opportunity to earn sales variable compensation incentives based on the terms of the plan and the employee’s role.