VP Marketing

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Co-Active Training Institute

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 1996

📚 Educação

🏢 Corporativo

Education • Enterprise

O Co-Active Training Institute é uma organização global de treinamento profissional de coaches que ensina o modelo Co-Active por meio de cursos experienciados e certificados empilháveis (ex: CAP, CPCC, Master Coach). Com mais de 30 anos de história e caminhos credenciados pela ICF, a CTI oferece programas online, híbridos e presenciais para alunos individuais e organizações, com foco no desenvolvimento de habilidades de coaching, liderança e relacionamento utilizadas em negócios, educação, saúde e mudanças sociais. O instituto enfatiza o aprendizado imersivo, o apoio da comunidade e os resultados aplicados para construir culturas de coaching e transformação pessoal.

Descrição

• Manage & lead an integrated Sales & Marketing function consisting of several teams: Sales, Marketing, Partnerships and a marketing agency • Build and own GTM strategy • Define how marketing and sales work together across the full funnel (from acquisition through renewal and expansion) • Lead an integrated commercial strategy across the full funnel from MQL → customer → renewal/expansion • Lead Market Research and Competitive Analysis • Drive campaigns, lead demand generation and launch a structured experimentation engine • Shape pricing, promotions, packaging, and enterprise/team training offers • Scale partnerships (universities, associations, enterprise L&D, international delivery partners) and build Co-Active’s ecosystem • Lead Sales Enablement Process • Improve forecast accuracy, funnel visibility, and operating cadence • Partner with CEO and Chief of Staff on company strategy • Collaborate with Product on audience insights, messaging, and learner needs

🎯 Requisitos

• 15+ years in B2B and B2C Enterprise marketing spanning demand gen, product marketing, brand, and lifecycle • 5+ years owning GTM strategy • Experience with ecosystem/platform brands and/or adult learning, online education, or professional development • Strong at demand gen, experimentation, pricing, packaging, and audience insights • Proven channel/partner marketing leadership experience • Background in professional development, education, services, or elective online learning • Strong track record launching and scaling programs/services, including pricing and packaging • Data-driven operator comfortable building from zero to one and leading through change. • Strong executive presence with the ability to influence cross-functionally without authority • Skilled collaborator with Sales on pipeline, forecasting, AI tools and market insights • Experience in learning, courses, mission-driven consumer + enterprise businesses • High bar for brand aesthetics, with experience significantly upleveling or rethinking a brand • Strong communicator with a strategic, data-driven mindset

🏖️ Benefícios

• Wellness Fridays, every other Friday off throughout the year! • Flexible Fridays on the alternate Fridays, to limit recurring meetings • Generous PTO and annual holidays • You’ll work remotely from your home • Medical, dental, vision plans available • Monthly Wifi Stipend • Employee Stock Ownership Plan • 401k Retirement Plan • Free Employee Registration Program for our very own CTI programs • Parental leave