Performance Marketing Manager

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Absorb Software

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 2003

☁️ SaaS

📚 Educação

🏢 Corporativo

💰 $59.000.000 Private Equity Round - Absorb LMS em 2017-09

SaaS • Education • Enterprise

A Absorb Software é uma fornecedora de sistemas de gestão de aprendizado (LMS) alimentada por IA que oferece uma plataforma em nuvem para treinamento empresarial, integração de novos funcionários, conformidade, aperfeiçoamento profissional, educação de clientes e capacitação de parceiros. Sua plataforma SaaS inclui criação de cursos, uma vasta biblioteca de conteúdos, relatórios e análises, integrações com sistemas HCM/CRM, e-commerce para venda de cursos e agentes de IA para personalizar o aprendizado e simplificar a administração. A Absorb tem como alvo equipes de RH, T&D, conformidade, sucesso do cliente e parcerias em organizações de todos os tamanhos, enfatizando escalabilidade, segurança e ROI mensurável.

Descrição

• Architect & Execute Paid Search Strategies: Design and implement sophisticated paid search strategies that align with our offerings and support overall marketing and revenue objectives. • Campaign Management & Optimization: Drive daily management of search campaigns across Google Ads, Microsoft Advertising, and emerging platforms, leveraging advanced testing methodologies and analytics to maximize ROI and quality lead generation. • Performance Analysis & Optimization: Translate complex data into actionable insights using advanced analytics tools to continually refine keywords, ad copy, bidding strategies, and landing page performance. • Cross-Functional Leadership: Partner with content, creative, and product teams to ensure cohesive messaging and seamless customer journeys from search to conversion, amplifying brand impact. • Budget Stewardship: Strategically allocate and optimize search marketing investments across channels, identifying opportunities to scale high-performing campaigns while maintaining efficiency. • Executive Reporting & Strategy: Deliver concise, insight-driven performance reports to leadership, highlighting growth opportunities and providing data-backed recommendations for strategic decisions. • Innovation & Competitive Edge: Stay at the forefront of search marketing trends, emerging technologies, and competitive strategies to continuously evolve our approach in the dynamic LMS landscape.

🎯 Requisitos

• Proven Search Marketing Expertise: 10+ years of hands-on experience managing sophisticated paid search campaigns, with demonstrated success in B2B SaaS or technology sectors. • Data-Driven Decision Making: Exceptional analytical skills and fluency with Google Analytics, Google Ads, Microsoft Advertising, and performance tracking tools to inform strategic decisions. • Strategic Vision & Tactical Excellence: Ability to develop comprehensive search strategies while executing precise tactical initiatives that deliver measurable business impact. • Technical Proficiency: Advanced knowledge of automation, A/B testing methodologies, and sophisticated bidding strategies. Experience with marketing automation platforms and CRM integration is highly valued. • Collaborative Leadership: Outstanding communication and influence skills to effectively partner across departments, translating complex search insights into compelling business strategies. • Adaptive Problem Solving: Proactive mindset with demonstrated ability to identify challenges, develop innovative solutions, and thrive in a fast-paced environment. • Growth Mindset: Passionate about continuous improvement, with a relentless focus on optimizing performance metrics and staying ahead of industry developments.

🏖️ Benefícios

• Fully remote-first work with flexible work arrangements • Comprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of location • New Hire Equipment Allowance and monthly Flex Allowance to support your success • Endless opportunity for career growth and internal mobility • Employee driven DE&I programs