Digital Growth Analyst

Vaga não está no LinkedIn

🕒 Setembro 3

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $58.114 - $95.342 / ano

⏰ Tempo Integral

🟠 Sênior

🔴 Especialista

📈 Marketing de Crescimento

👻 Score fantasma 12%

O que significa: a chance de ninguém estar realmente contratando para esta vaga.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

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Internova Travel Group

SiteLinkedInTodas as Vagas

5001 - 10000 funcionários

Fundada em 2008

📦 Logística

🏨 Hospitalidade

✈️ Turismo

Logistics • Hospitality • Travel

O Internova Travel Group é uma empresa de serviços de viagens proeminente, especializada em fornecer uma gama de soluções relacionadas a viagens. A empresa oferece serviços como viagens de lazer, gestão de viagens corporativas e viagens de cruzeiro, atendendo às diversas necessidades dos clientes. Com um forte foco na satisfação do cliente e experiências de viagem inovadoras, a Internova visa aprimorar a maneira como as pessoas viajam e exploram o mundo.

Descrição

• Lead data and analytics efforts and guide the business through digital and website strategy, development, and user experience • Bridge Marketing, Technology, Creative, External Partners, and other business teams • Monitor day-to-day website analytics, traffic, and performance metrics to identify anomalies, drop-offs, emerging issues, and trends • Query and analyze complex datasets covering campaign performance, attribution, A/B testing, and consumer behavior • Troubleshoot website performance and functionality • Set up and manage A/B testing with development, design, and digital teams • Guide UI/UX design and create high-fidelity wireframes and prototypes using user data and analytics • Guide SEO/AEO/GEO integration across digital strategies • Lead .com content optimization to attract quality traffic and leads for the network • Oversee day-to-day paid search and digital efforts, including Google Ads performance • Innovate and improve data strategy • Track industry changes including AEO, GEO, SGE, multimodal search, structured data, and emerging platform capabilities • Explore practical AI applications for consumer insights analysis, content creation, personalization, and workflow efficiency • Train network advisors in person, through webinars, and via newsletters on data, trends, AI, SEO/GEO/AEO, and .com practices • Assist with Social Media Programs including Creator Circle, Social Lab, Social Share Pro, and other social efforts • Monitor changes, trends, issues, and opportunities affecting .com performance

🎯 Requisitos

• Bachelor’s Degree in quantitative fields, data science, analytics, marketing, web design, UX/UI • 7+ years experience in digital marketing web analytics or related field • Exceptional ability to analyze data, identify trends, determine actionable insights • Excellent verbal and written communication skills with proven ability to present complex data in clear and persuasive manner to stakeholders at all levels • Strong organization skills with ability to manage multiple projects simultaneously in a fast-paced environment • Experience with web analytics platforms (Google Analytics/GA4 required, others a plus) • Proven experience with A/B/multivariate testing tools and methodology (Optimizely, VWO, Google Optimize successor, etc..) • Solid understanding of UX/UI principles and how they effect performance and conversion • Knowledge of media buying strategies and tactics including the optimization of paid media spends across various channels • Hands-on experience managing Google Ads campaigns • Experience with other paid digital channels (Meta Ads, Programmatic, etc..) is a plus • Up to 15% domestic and international travel

🏖️ Benefícios

• Choice of two medical plans • Two dental plans • Vision insurance • Flexible spending accounts (FSAs) • Company-paid life insurance and AD&D • Optional additional life insurance and AD&D • Disability insurance • Paid parental leave • Paid time off • 401k Plan with company match • Discounted employee travel options • Access to LinkedIn Learning webinars and courses • Discounted pet insurance • Discounted auto, home, & renters insurance • May be eligible for an incentive, commission, bonus, or discretionary bonus program based on company financial goal achievement and individual performance

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