Director of Demand Generation – Integrated Marketing

Vaga não está no LinkedIn

🕒 Outubro 29

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $100.000 - $110.000 / ano

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Performance

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Acelero Learning

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2001

📚 Educação

🤝 Sem Fins Lucrativos

🌍 Impacto Social

💰 Private Equity Round em 2022-10

Education • Non-profit • Social Impact

Acelero Learning é um provedor de educação infantil focado em uma educação centrada na equidade para preparar as crianças para o jardim de infância e além. Acelero Learning faz parceria com famílias para nutrir o potencial das crianças, oferecendo abordagens educacionais inclusivas e sem preconceitos para eliminar lacunas de desempenho. A empresa opera 52 centros Head Start licenciados em vários estados dos EUA, atendendo a mais de 5. 000 crianças anualmente. Com mais de 20 anos de experiência, a Acelero Learning garante educação infantil de alta qualidade e acessível, sem custo para as famílias, contribuindo significativamente para o impacto na comunidade e para a preparação das crianças para a escola e a vida.

Descrição

• Build and run connected demand-generation programs and integrated campaigns for Shine Early Learning • Translate Marketing strategy, OKRs and business priorities into executable programs • Implement, measure and optimize campaigns with autonomy over campaign and channel decisions • Create awareness, build interest among priority audiences and contribute qualified leads and product purchases • Link content, campaigns, paid and organic channels and lifecycle marketing to move interest toward action • Plan and run integrated campaigns across paid media, lifecycle, content, web, social media, events and Sales alignment • Define target audiences, objectives, messaging, channel roles, conversion points, timelines and success measures • Manage day-to-day execution and adjust targeting, messaging, sequencing and channel mix based on performance • Evaluate demand-generation programs and strengthen audience engagement, progression and business contribution • Build and test paid-media programs and agency relationships, including channel exploration, campaign development, launch planning, targeting, creative and copy readiness, review and optimization • Establish campaign KPIs and balance demand-creation signals, audience progression, qualified leads and product purchases • Use Agency Analytics, HubSpot, GA4 and other sources to identify patterns, explain performance and recommend action • Shape dashboard requirements and ensure monthly, quarterly and annual reporting includes findings, context and recommendations • Partner with Sales and business leaders on priority audiences, emerging needs and marketing-sourced pipeline and product purchases • Connect Marketing programs with Sales outreach and follow-up • Develop campaigns supporting qualified Sales opportunities, product purchases, partner engagement and other actions • Incorporate Sales feedback and market insights into program planning and optimization • Turn Marketing priorities into workstreams, briefs and decisions • Coordinate internal and external capabilities across lifecycle marketing, content, creative, web, SEO, social media and paid media • Build relationships across Marketing, Sales, Revenue Operations, Programs and organizational leadership • Identify dependencies, resolve execution gaps and encourage experimentation and continuous improvement • Use Marketing and performance platforms to guide programs and understand audience behavior • Translate measurement priorities into dashboard requirements, reporting improvements and data integrations • Strengthen campaign tracking conventions and data quality practices • Work with the Vice President of Marketing to coordinate execution and surface strategic or budget decisions • Share priorities, dependencies and performance findings with cross-functional partners

🎯 Requisitos

• Bachelor's degree • 7+ years of progressive experience in demand generation, integrated marketing, growth marketing or related disciplines • Demonstrated experience developing connected, multi-channel programs that build interest over time and deliver marketing-sourced revenue contribution in a B2B or B2G context • Experience coordinating work across internal stakeholders, specialists, agencies and external partners • Strong understanding of paid media, lifecycle marketing, content, audience journeys and digital campaign strategy • Experience working with paid-media programs and managing or partnering closely with agencies or external partners • Analytical judgment and experience turning Marketing performance data into recommendations and action • Experience with HubSpot or a comparable CRM and marketing automation platform • Familiarity with AgencyAnalytics, GA4, Sprout Social and Semrush • Strong workflow management skills, including Monday.com or a comparable platform • Comfort with Canva, Miro, Figma, and AI tools such as ChatGPT, Claude or similar • Clear written and verbal communication, sound prioritization and ability to manage complex work with care and accountability • Physical exam and background checks are required • Travel required locally or long-distance up to 10% of the time • Must have a valid driver's license and/or reliable transportation • Preferred: experience marketing across B2B, B2G and B2C audiences • Preferred: experience in education, early childhood or mission-driven organizations • Preferred: experience strengthening segmentation, attribution and measurement • Preferred: experience partnering with Sales and Revenue Operations on campaign reporting, lead flow or attribution • Strong hands-on experience with HubSpot • Experience supporting integrated multi-channel marketing campaigns • Strong understanding of funnel strategy, lead generation, customer journeys, audience segmentation, conversion optimization, campaign analytics, marketing automation and performance tracking • Experience working cross-functionally across marketing, UX, content, analytics, operations and leadership teams • Strong analytical mindset with ability to translate campaign data into actionable recommendations • Excellent organizational and project management skills • Comfort operating in evolving, collaborative and fast-moving environments • Familiarity with Google Analytics, Looker Studio, Miro, Monday.com or similar project management tools, SMS and marketing automation platforms, and CRM integrations and customer communication systems • Experience supporting B2B and B2C audiences • Understanding of modern SEO, AEO and digital growth methodologies

🏖️ Benefícios

• Comprehensive benefits package • Medical, Dental, and Vision Insurance with multiple plan options • Health Savings Account (HSA) with company contributions up to $400/individuals & $800/family annually • Flexible Spending Accounts (FSA) for health and dependent care expenses • 401(k) Retirement Plan with up to 3% company match • Short-Term and Long-Term Disability and Basic Life Insurance • Up to $500 per year in Professional Development Reimbursements • Employee Assistance Program (EAP) with counseling and mental wellness support • Wellness Programs, including virtual fitness, nutrition, and mindfulness classes • Pet Insurance • Legal Assistance • ID Theft Protection • Employee Discount Perks • Collaborative, inclusive team that values employee growth and well-being • Meaningful mission driving change in the lives of children and families

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