Director, Demand Generation

Vaga não está no LinkedIn

🕒 Outubro 29

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Performance

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Crisis Prevention Institute

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 1980

💼 Consultoria

📦 Logística

📚 Educação

💰 Private Equity Round em 2011-11

Consulting • Logistics • Education

O Crisis Prevention Institute é um provedor líder de programas de treinamento projetados para ensinar indivíduos a prevenir e gerenciar situações de crise de forma eficaz. A organização é especializada em técnicas de desescalonamento baseadas em evidências, abordagens informadas sobre o trauma e métodos de intervenção em crises não violentas, atendendo principalmente profissionais de diversos setores, como educação, saúde e serviços humanos. O objetivo do CPI é promover ambientes seguros por meio de soluções de treinamento personalizadas que equipem a equipe com as habilidades necessárias para lidar com comportamentos e situações desafiadoras com confiança.

Descrição

• Develop and execute demand plans across priority markets, audiences, accounts, and revenue opportunities • Connect integrated campaigns, always-on programs, ABM, lifecycle marketing, events, paid media, content, and organic channels • Build early programs from audience and journey development through briefs, activation, testing, measurement, and optimization • Recommend where CPI should invest, test, scale, change, or stop based on business opportunity and performance • Establish planning processes, channel frameworks, and operating rhythms • Build CPI toward a scalable account-based marketing capability • Develop practical account-based plays using available capabilities and data • Translate segmentation, ICPs, buyer insights, account data, and technology into audience, buying-group, journey, and activation strategies • Align with Sales around priority accounts, opportunities, account engagement, demand quality, follow-up, and Marketing insights • Lead integrated campaign plans and own campaign architecture and customer journeys • Connect content, paid media, organic social, sponsored programs, events, email, web, and sales activation into cohesive journeys • Analyze program and audience performance and optimize demand generation efforts • Partner with Marketing Operations to improve visibility into qualified demand, account engagement, opportunities, pipeline, revenue, and marketing efficiency • Lead and develop a team spanning performance marketing, content, design, and events • Evaluate AI, agencies, technology, and external specialists to increase team capabilities, quality, and speed

🎯 Requisitos

• Bachelor’s Degree in Marketing, Business, Communications, Product Management, or related field • 8+ years of B2B marketing experience, with significant experience in demand generation, growth marketing, integrated marketing, or revenue marketing • 3+ years of people leadership experience, with demonstrated ability to build and develop high-performing teams • Experience building and executing integrated demand programs across multiple channels • Knowledge of moving from audience and business opportunity through activation, conversion, measurement, and optimization • Hands-on experience building account-based programs and working with Sales around target accounts, buying groups, engagement, and pipeline • Experience with complex, multi-stakeholder B2B purchases • Experience building or significantly evolving a demand generation capability in an imperfect environment • Experience creating structure where it doesn’t exist, developing people while working alongside them, and making progress without pristine data, technology, processes, or attribution • Experience leading a team and managing meaningful marketing investment, agencies, and external partners • Strong analytical judgement and cross-functional leadership • Familiarity with lifecycle marketing, conversion optimization, and modern AI-enabled marketing practices

🏖️ Benefícios

• Comprehensive compensation package • Comprehensive benefits package • 401k • PTO • Health & Wellness Days • Paid Volunteer Time Off • Continuing education and training • Hybrid / Remote work schedule • Paid Parental Leave

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