Director of Demand Generation – Integrated Marketing

Vaga não está no LinkedIn

🕒 Outubro 29

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $100.000 - $110.000 / ano

⏰ Tempo Integral

🔴 Especialista

📈 Marketing de Performance

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Acelero Learning

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2001

📚 Educação

🤝 Sem Fins Lucrativos

🌍 Impacto Social

💰 Private Equity Round em 2022-10

Education • Non-profit • Social Impact

Acelero Learning é um provedor de educação infantil focado em uma educação centrada na equidade para preparar as crianças para o jardim de infância e além. Acelero Learning faz parceria com famílias para nutrir o potencial das crianças, oferecendo abordagens educacionais inclusivas e sem preconceitos para eliminar lacunas de desempenho. A empresa opera 52 centros Head Start licenciados em vários estados dos EUA, atendendo a mais de 5. 000 crianças anualmente. Com mais de 20 anos de experiência, a Acelero Learning garante educação infantil de alta qualidade e acessível, sem custo para as famílias, contribuindo significativamente para o impacto na comunidade e para a preparação das crianças para a escola e a vida.

Descrição

• Build and run connected demand-generation programs and integrated campaigns focused primarily on Shine Early Learning • Translate Marketing strategy, OKRs and business priorities into executable programs • Plan and run integrated campaigns across paid media, lifecycle, content, web, social media, events, Sales alignment and other channels • Define target audiences, objectives, messaging needs, channel roles, conversion points, timelines and success measures • Manage day-to-day execution and optimize targeting, messaging, sequencing and channel mix • Evaluate demand-generation programs and strengthen audience engagement, progression and business contribution • Build and test paid-media programs and manage the agency relationship • Establish campaign KPIs and balance demand-creation signals with qualified leads and product purchases • Use Agency Analytics, HubSpot, GA4 and other sources to identify patterns, explain performance and recommend actions • Shape dashboard requirements and ensure monthly, quarterly and annual reporting provides findings, context and recommendations • Partner with Sales and business leaders on priority audiences, demand creation, marketing-sourced pipeline and product purchases • Connect Marketing programs with Sales outreach and follow-up • Develop campaign approaches supporting qualified Sales opportunities, product purchases and partner engagement • Bring Sales feedback and market insights into program planning and optimization • Turn Marketing priorities into workstreams, briefs and decisions • Coordinate lifecycle marketing, content, creative, web, SEO, social media, paid media and other partners • Build relationships across Marketing, Sales, Revenue Operations, Programs and organizational leadership • Identify dependencies, resolve execution gaps and encourage experimentation and continuous improvement • Translate measurement priorities into dashboard requirements, reporting improvements and data integrations • Strengthen campaign tracking conventions and data quality practices • Share program priorities, dependencies and performance findings with cross-functional partners • Perform any other duties as assigned

🎯 Requisitos

• Bachelor's degree • 7+ years of progressive experience in demand generation, integrated marketing, growth marketing or related disciplines • Demonstrated experience developing connected, multi-channel programs that build interest over time and deliver marketing-sourced revenue contribution in a B2B or B2G context • Experience coordinating work across internal stakeholders, specialists, agencies and external partners • Strong understanding of paid media, lifecycle marketing, content, audience journeys and digital campaign strategy • Experience working with paid-media programs and managing or partnering closely with agencies or external partners • Analytical judgment and experience turning Marketing performance data into recommendations and action • Experience with HubSpot or a comparable CRM and marketing automation platform • Familiarity with AgencyAnalytics, GA4, Sprout Social and Semrush • Strong workflow management skills, including Monday.com or a comparable platform • Comfort with Canva, Miro, Figma, and AI tools such as ChatGPT, Claude or similar • Clear written and verbal communication, sound prioritization and ability to manage complex work with care and accountability • Physical exam and background checks are required • Travel required locally or long-distance up to 10% of the time for work-related meetings and functions • Must have a valid driver's license and/or reliable transportation • Preferred: experience marketing across B2B, B2G, and B2C audiences • Preferred: experience in education, early childhood, or mission-driven organizations • Preferred: experience in a growing Marketing function where segmentation, attribution and measurement are being strengthened • Preferred: experience partnering with Sales and Revenue Operations on campaign reporting, lead flow or attribution • Strong hands-on experience with HubSpot • Experience supporting integrated multi-channel marketing campaigns • Strong understanding of funnel strategy, lead generation, customer journeys, audience segmentation, conversion optimization, campaign analytics, marketing automation, and performance tracking • Experience working cross-functionally across marketing, UX, content, analytics, operations, and leadership teams • Strong analytical mindset with ability to translate campaign data into actionable recommendations • Excellent organizational and project management skills • Familiarity with HubSpot, Google Analytics, Looker Studio, Miro, Monday.com or similar project management tools, SMS and marketing automation platforms, and CRM integrations and customer communication systems • Experience supporting B2B and B2C audiences • Understanding of modern SEO, AEO, and digital growth methodologies

🏖️ Benefícios

• Comprehensive benefits package • Medical, Dental, and Vision Insurance with multiple plan options to fit your needs • Health Savings Account (HSA) with company contributions up to $400/individuals & $800/family annually • Flexible Spending Accounts (FSA) for health and dependent care expenses • 401(k) Retirement Plan with up to 3% company match • Short-Term and Long-Term Disability and Basic Life Insurance • Up to $500 per year in Professional Development Reimbursements • Employee Assistance Program (EAP) with counseling and mental wellness support • Wellness Programs, including virtual fitness, nutrition, and mindfulness classes • Pet Insurance, Legal Assistance, ID Theft Protection, and Employee Discount Perks • Meaningful mission driving real change in the lives of children and families • Collaborative, inclusive team valuing growth and well-being

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