Director of Paid Acquisition

🕒 Abril 30

🏄 California – Remoto

🏄 California – Remote

💵 $205.000 - $220.000 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Diretor

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Acorns

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2012

💳 Fintech

👥 B2C

Fintech • B2C

Acorns é uma empresa de tecnologia financeira que ajuda indivíduos a economizar e investir seu dinheiro através de uma variedade de recursos automatizados. Utilizando o troco das compras do dia a dia, a Acorns oferece uma maneira prática de começar a investir com seu recurso Round-Ups® e portfólios diversificados elaborados por especialistas. A empresa também fornece serviços adicionais, como o Acorns Later para poupança de aposentadoria e o Acorns Early para contas de investimento infantil. Acorns oferece um aplicativo financeiro inteligente com funcionalidades fáceis de usar, projetadas para desenvolver habilidades financeiras entre os usuários, incluindo um ETF vinculado a Bitcoin para uma exposição cautelosa a criptomoedas e portfólios ESG para investimentos sustentáveis. Embora a Acorns não seja um banco, ela faz parcerias com instituições financeiras para oferecer cartões de débito Visa™ como parte de suas ofertas abrangentes de serviços financeiros.

Descrição

• Own profitable subscriber growth across all paid channels, driving CAC efficiency, LTV/CAC improvement, and sustainable scale. • Define and execute the paid acquisition strategy to hit ambitious growth targets while strengthening cohort quality and plan mix. • Lead and develop a high-performing team with clear accountability and performance standards. • Integrate AI into campaign optimization, creative testing, budget allocation, and forecasting to accelerate learning velocity and improve performance. • Build a scalable, data-driven growth engine that continuously optimizes toward long-term value. • Develop a disciplined testing framework to identify and scale new channels, audience segments, and upper-funnel opportunities. • Lead the cutting-edge of incrementality testing and deliver key inputs into the Marketing Mix Modeling (MMM) to prove the impact of spend and ensure maximum efficiency across large budgets. • Collaborate with Product, Lifecycle, Analytics, SEO, and ASO teams to optimize the full funnel, from acquisition through activation and retention. • Align paid media with core brand narratives to drive both reach, trust and conversion. • Build scalable reporting, automation, and workflows that enable fast, informed decision-making.

🎯 Requisitos

• BS/BA in Business, Marketing, or a related field. • 10+ years of acquisition marketing experience for mobile apps and web, with a proven record of managing large-scale budgets efficiently. • Deep knowledge of paid acquisition channels, alongside experience in offline channels, brand media campaigns, and native ads. • A result-driven professional with a mindset of relentless experimentation and broad exposure across digital and traditional acquisition channels. • You possess an uncompromising eye for the "small things" that drive big results. • You are a natural "first-principles" thinker who thrives in ambiguity. • Strong analytical skills, including mastery of Excel, analytics platforms, and advanced growth automation/bid management tools. • An understanding of how paid signals influence organic rankings (SEO) and app store visibility (ASO). • A passion for our mission and an understanding of how growth and acquisition support our goal of looking after the financial best interests of our customers. • 5+ years of people management experience. • Demonstrated experience motivating, supporting, and developing team members to meet performance expectations and build their careers. • Ability to align company vision and organizational goals with team execution.

🏖️ Benefícios

• Competitive salary and stock options. • A comprehensive benefits package for you and your family. • Flexible work location, hours, and paid time off. • 401(k) matching. • Monthly Acorns account contribution & GoHenry account for your family. • Mindfulness and Financial Wellness resources (Headspace and Addition Wealth). • Acorns Career Development Program and Roots Leadership Program. • Community week onsite gatherings and various virtual events. • Talented and motivated team members who care deeply about one another, our mission, and our customers. • The rare opportunity to create a new world and solve big societal challenges.