Senior Lifecycle Marketing Specialist

🕒 Julho 24

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $100.000 - $111.500 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

🦅 Patrocina Visto H1B

Esta empresa já patrocinou vistos H1B no passado.

Candidatar-se

Encontrar Vagas Remotas Similares

Configurar Alerta de Email para Novas Vagas

📊 Verifique sua pontuação de currículo para esta vaga

Melhore suas chances de conseguir uma entrevista verificando sua pontuação de currículo antes de se candidatar.

Enviar Currículo

Acorns

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2012

💳 Fintech

👥 B2C

Fintech • B2C

Acorns é uma empresa de tecnologia financeira que ajuda indivíduos a economizar e investir seu dinheiro através de uma variedade de recursos automatizados. Utilizando o troco das compras do dia a dia, a Acorns oferece uma maneira prática de começar a investir com seu recurso Round-Ups® e portfólios diversificados elaborados por especialistas. A empresa também fornece serviços adicionais, como o Acorns Later para poupança de aposentadoria e o Acorns Early para contas de investimento infantil. Acorns oferece um aplicativo financeiro inteligente com funcionalidades fáceis de usar, projetadas para desenvolver habilidades financeiras entre os usuários, incluindo um ETF vinculado a Bitcoin para uma exposição cautelosa a criptomoedas e portfólios ESG para investimentos sustentáveis. Embora a Acorns não seja um banco, ela faz parcerias com instituições financeiras para oferecer cartões de débito Visa™ como parte de suas ofertas abrangentes de serviços financeiros.

Descrição

• Support the lifecycle strategy and roadmap for customer acquisition and reacquisition across Acorns and Acorns Early, contributing new ideas and optimization opportunities aligned with established business goals. • Build and execute personalized, data-informed campaigns and automated programs in Braze across email, push, in-app, and SMS channels. • Own campaign setup from audience segmentation and personalization through channel sequencing, testing configuration, and launch. • Translate lifecycle strategies into clear campaign plans and creative briefs informed by customer insights, product value propositions, and previous campaign learnings. • Partner closely with Creative, Data Analytics & Science, and Product teams to bring lifecycle programs to market. • Develop clear hypotheses and execute A/B tests that generate actionable learnings and improve customer acquisition and reacquisition. • Analyze campaign and experiment performance, identify meaningful trends, and translate results into optimization recommendations for future experiments. • Own campaign quality and governance from setup through launch, ensuring accurate execution and adherence to internal review processes. • Navigate Legal and Compliance requirements in a regulated fintech environment, with working knowledge of CAN-SPAM and lifecycle marketing best practices. • Leverage AI tools to accelerate campaign development, strengthen quality assurance, and improve team workflows.

🎯 Requisitos

• 3–5+ years of lifecycle, CRM, retention, or growth marketing experience, including hands-on campaign execution in Braze or comparable marketing automation software. • Experience building and launching multichannel campaigns and automated journeys utilizing email, push, in-app messaging, Content Cards, and SMS channels. • Experience supporting acquisition and/or reacquisition programs, with a track record of improving customer conversion or winback performance. • Strong understanding of audience segmentation, personalization, and automated journey logic. • Strong experimentation fundamentals, including hypothesis development, A/B and multivariate testing, and performance analysis. • The ability to translate established business goals into clear lifecycle strategies, campaign plans, and executable customer journeys. • A rigorous approach to QA, approvals, and launch governance, ideally within a regulated or high-risk environment. • Working knowledge of CAN-SPAM and lifecycle marketing compliance best practices. • Comfort working with HTML and Liquid logic for campaign setup, personalization, troubleshooting, and QA. • Confidence reviewing data, identifying trends, and making informed recommendations. • Strong cross-functional collaboration and project management skills. • Comfort using AI tools to improve workflow efficiency and campaign quality. • A proactive mindset with the ability to recommend improvements to lifecycle processes and tools. • High attention to detail, strong ownership, and the ability to manage multiple priorities. • Hunger to deliver game-changing products. • Exceptional drive and precision in delivery. • A belief that your work is tied to your life's mission. • Optimism about the potential for societal change.

🏖️ Benefícios

• Competitive salary and stock options • A comprehensive benefits package for you and your family • Flexible work location, hours, and paid time off • 401(k) matching • Monthly Acorns account contribution & GoHenry account for your family • Mindfulness and Financial Wellness resources, Headspace and Addition Wealth • Acorns Career Development Program (Ongoing training sessions, development plans, development check-ins, Cornerstone’s online training platform) • Roots Leadership Program for Emerging Leaders • Community week onsite gatherings and various virtual events • Talented and motivated team members who care deeply about one another, our mission, and our customers. • The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges.