Senior Director, Consumer Marketing

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🕒 Julho 24

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GoFundMe.org

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em none

🤲 Filantropia

🤝 Sem Fins Lucrativos

🌍 Impacto Social

Charity • Non-profit • Social Impact

A GoFundMe. org é uma organização sem fins lucrativos registrada como 501(c)(3) que opera de forma independente da GoFundMe, Inc. e da plataforma de arrecadação de fundos GoFundMe. Seu foco é captar e distribuir recursos com agilidade para ajudar pessoas e comunidades em momentos de crise, como desastres naturais e injustiças sociais. Desde sua criação, em 2017, a GoFundMe. org já captou e distribuiu mais de US$ 160 milhões por meio de mais de 150 fundos, concedendo mais de 15. 000 subvenções para atender necessidades urgentes e apoiar transformações sociais essenciais. A organização colabora com uma ampla rede de parceiros comunitários e corporativos para impulsionar prioridades filantrópicas e metas de impacto social, aproveitando a tecnologia e os recursos da GoFundMe, Inc. A GoFundMe. org também aceita diversas formas de doação, incluindo cheques, crypto (criptomoedas), donor-advised funds (fundos orientados por doadores) e transferências bancárias (wire transfers), para maximizar seu impacto.

Descrição

• Define and execute GoFundMe's consumer marketing strategy to grow awareness, consideration, trust, engagement and advocacy. • Lead the evolution of GoFundMe's brand from moments of crisis to defining brand behind helping people help each other. • Develop audience-led strategies that deepen relationships with existing communities while attracting new generations of donors, fundraisers and supporters. • Translate business priorities into integrated marketing initiatives that drive measurable impact for both the brand and the communities we serve. • Champion GoFundMe's brand positioning, voice and narrative across all consumer-facing experiences. • Develop marketing programs that expand how people think about helping beyond emergencies and into everyday acts of generosity. • Create campaigns that strengthen emotional connection and reinforce GoFundMe's leadership in helping people help each other. • Lead integrated marketing campaigns across owned, earned, paid, social, partnerships, influencer and experiential channels. • Identify cultural moments, community trends and emerging opportunities that increase GoFundMe's relevance and visibility. • Partner with Social, Communications, Events and Partnerships teams to create programs that spark conversation and strengthen brand affinity. • Develop a content strategy that showcases the power of generosity and community. • Create compelling narratives that inspire donors and strengthen trust in the platform. • Define and monitor key performance indicators across brand health, consideration, awareness, trust, engagement, audience growth and advocacy.

🎯 Requisitos

• 12+ years of experience leading consumer, brand, integrated, or audience marketing for consumer-facing, marketplace, technology, media, or mission-driven organizations. • Proven success building brands that drive both cultural relevance and business growth. • Deep expertise in brand strategy, integrated marketing, content development, audience engagement, and storytelling. • Strong understanding of community-driven, purpose-led, and culturally relevant marketing. • Experience leading large-scale integrated campaigns across multiple channels and audiences. • Demonstrated ability to influence and align senior stakeholders across complex organizations. • Experience building and developing high-performing marketing teams. • Strong analytical capabilities and a data-informed approach to decision making. • Exceptional communication, storytelling, and executive presence.

🏖️ Benefícios

• Competitive pay and comprehensive healthcare benefits • Financial assistance for hybrid work • Family planning support • Generous parental leave • Flexible time-off policies • Mental health and wellness resources • Learning, development, and recognition programs • Diversity, equity, and inclusion initiatives • Community engagement through volunteering programs