Field Marketing Manager

🕒 Julho 23

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Motive

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

📦 Logística

🏗️ Construção

🍽️ Alimentos e Bebidas

Logistics • Construction • Food & Beverage

A Motive é uma empresa que oferece uma plataforma integrada de operações projetada para aprimorar a segurança, a produtividade e a rentabilidade da gestão e operações de frotas. Utilizando tecnologia avançada de IA, a Motive oferece soluções como monitoramento de segurança do motorista, gerenciamento de frotas, monitoramento de equipamentos e gestão de despesas. Esses serviços fornecem visibilidade incomparável em veículos e equipamentos, automatizam fluxos de trabalho, reduzem custos e melhoram a eficiência para indústrias como construção, petróleo e gás, setor público, alimentos e bebidas, e logística. A Motive é reconhecida como uma líder em gestão de frotas e capacita empresas a maximizar seu potencial operacional com soluções inovadoras.

Descrição

• Develop and implement tailored field marketing programs aligned with overall GTM strategy and Central Enterprise priorities, including field events, executive programs, conferences, and 1:1 account-specific experiences. • Build regional plans that support both pipeline creation and deal acceleration, using the right mix of programs for target accounts and active opportunities. • Leverage corporate campaigns, content, and central field programs where they fit territory needs, while keeping primary focus on regional execution. • Serve as the primary marketing point of contact for the Central Enterprise sales team, ensuring close collaboration with sales leadership, account executives, and SDRs. • Work closely with sellers to identify regional opportunities, support priority accounts, and build programs that align to sales goals and territory priorities. • Communicate program objectives, gain buy-in, and help drive participation before and after each activation. • Develop and execute targeted campaigns that generate qualified pipeline and create meaningful engagement within key accounts. • Support deal progression through high-touch programs such as executive dinners, roundtables, hospitality events, and other small-format experiences tied to active opportunities. • Help connect field marketing activity to account strategy and follow-up plans so programs contribute to measurable business outcomes. • Partner with Demand Generation, Product Marketing, Revenue Operations, Customer Marketing, and central field programs to build cohesive marketing initiatives. • Help localize messaging, activate content, and align campaign execution across the region. • Maintain strong communication across teams to keep programs on track and aligned to business goals. • Measure program performance using key metrics such as registrations, attendance, meetings, sourced and influenced pipeline, opportunity progression, and ROI. • Provide insights during pipeline reviews, quarterly business reviews, and planning sessions to guide future initiatives. • Apply learnings from prior programs to improve targeting, execution, and follow-up over time. • Oversee program budgets, ensuring efficient allocation and strong return on investment. • Manage vendor relationships and execution details for event production, logistics, attendee experience, and follow-up. • Keep programs organized and moving by managing timelines, deliverables, and cross-functional handoffs.

🎯 Requisitos

• 5+ years of experience in field or regional marketing within B2B SaaS, enterprise software, or technology. • Proven ability to design and execute successful demand generation campaigns and field programs. • Strong understanding of account-based marketing and how field marketing supports pipeline creation and deal acceleration. • Experience working closely with sales teams and cross-functional marketing groups in a fast-paced environment. • Strong collaboration and communication skills, with the ability to operate as a trusted partner to sellers and internal stakeholders. • Demonstrated ability to analyze data, report on program performance, and optimize based on findings. • Proficiency in marketing tools such as Salesforce, Marketo, Tableau, 6sense, and Asana. • Strong organizational skills and the ability to manage multiple priorities with a high standard of execution. • Bachelor’s degree in Marketing or a related field. • Willingness to travel up to 30%.

🏖️ Benefícios

• Creating a diverse and inclusive workplace • Equal opportunity employer