Marketing Specialist

🕒 Julho 23

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PSI CRO AG

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1996

🏥 Saúde

💼 Consultoria

📦 Logística

Healthcare • Consulting • Logistics

PSI CRO AG é uma organização global de pesquisa por contrato (CRO) especializada na condução de ensaios clínicos. A empresa foca na entrega de ensaios clínicos pivotais de Fase 2 e Fase 3 em diversas áreas terapêuticas, incluindo Doenças Inflamatórias Intestinais, Oncologia, Hematologia, Doenças Infecciosas, Esclerose Múltipla e Doenças Raras. A PSI utiliza uma plataforma tecnológica proprietária para planejamento de ensaios clínicos e controle financeiro, garantindo que os estudos sejam conduzidos no prazo e dentro do orçamento. A empresa é reconhecida por sua expertise, qualidade, compatibilidade e confiabilidade, tendo sido premiada no CRO Leadership Awards por vários anos consecutivos.

Descrição

• Monitor inbound leads from the company website, marketing campaigns, webinars, events, and other digital channels. • Review and qualify inbound inquiries to determine alignment with PSI's target customer profile. • Evaluate lead quality and determine when leads are ready for handoff to Business Development Directors. • Partner closely with Business Development and ongoing communication between Marketing and Sales. • Manage and support lead nurture workflows within HubSpot. • Execute email marketing campaigns supporting demand generation, conferences, webinars, content marketing, and lead nurture initiatives. • Assist with overall email strategy, including messaging, copywriting, campaign setup, testing, and scheduling. • Collaborate with internal design resources to develop email assets or create basic designs as needed. • Track, analyze, and report on email campaign performance, providing recommendations for continuous optimization. • Maintain accurate, organized, and up-to-date data within HubSpot. • Upload and manage lead lists from webinars, conferences, third-party vendors, and other external sources while ensuring data quality and compliance. • Process and manage unsubscribe requests and maintain CRM data. • Support ongoing HubSpot administration. • Develop campaign performance reports and dashboards to measure marketing effectiveness. • Analyze campaign performance metrics and leverage third-party market research to improve audience targeting, messaging, and campaign performance. • Identify trends and optimization opportunities to improve lead generation, engagement, and conversion rates. • Support cross-functional marketing initiatives and contribute to continuous improvement of marketing processes and automation.

🎯 Requisitos

• 2+ years of digital marketing experience • Bachelor’s degree in Marketing, Communications, Humanities, or equivalent experience preferred • Experienced in B2B Email Programs • Knowledgeable and experienced in HubSpot • Excellent communication skills • Strong writing skills • Keen understanding of social media trends, tools, and technologies • Knowledge of graphic design software (i.e. Canva, Photoshop)