Manager – Copywriting and Storytelling

🕒 Julho 2

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $68.250 - $77.700 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📝 Redator Publicitário

👻 Score fantasma 19%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Active Minds, Inc.

Active Minds, Inc.

11 - 50 funcionários

Fundada em 2003

🏥 Saúde

🤲 Filantropia

📚 Educação

Healthcare • Charity • Education

A Active Minds, Inc. é uma organização sem fins lucrativos de destaque dedicada a promover a conscientização e educação sobre saúde mental para jovens adultos. Com alcance nacional através de seus programas como a National Chapter Network, iniciativas educacionais para K-12 e programas comunitários, a Active Minds visa mudar a conversa em torno da saúde mental. A organização fornece inúmeros recursos, incluindo informações de crise, dicas de autocuidado e uma rede de encaminhamento, para apoiar aqueles que enfrentam desafios de saúde mental. A Active Minds também se envolve em defesa de políticas e oferece programas de desenvolvimento da força de trabalho. Através de eventos especiais, palestras e currículo educacional, ela capacita indivíduos a agirem em suas comunidades para apoiar iniciativas de saúde mental.

Descrição

• Lead, plan, and write clear, deeply creative, and emotionally resonant copy across a variety of mediums, including social media, digital ads, print collateral, TV/radio/video scripts, blogs, articles, website pages, emails, newsletters, and high-visibility press materials. • Develop and maintain a nuanced voice matrix; leverage audience insights to authentically engage youth and young adults, while seamlessly crafting compelling narratives that resonate with funders, donors, supporters and educators. • Translate complex mental health statistics, programmatic impact data, youth and young adults input, academic information, testimonials into human-centric stories that move people to act, donate, or advocate. • Act as the ultimate protector of the Active Minds brand voice, maintaining and evolving brand guidelines so that every touchpoint feels unmistakably "us." • Direct and oversee the creation of high-converting advertising copy for landing pages, paid search, and social ads, ensuring a seamless transition from an ad click to an engagement. • Develop the copy strategy for emails, welcome series, and engagement funnels using direct-response techniques to combine empathetic storytelling with clear, urgent calls to action that drive measurable revenue and engagement. • Create ongoing headline, call-to-action (CTA), and copy-variant A/B testing; analyze copy effectiveness, and iterate to maximize ad spend efficiency and deepen audience connection. • Brainstorm with graphic designers, marketing, PR to co-create campaigns where strategy, words, and imagery work together to achieve goals. • Serve as a collaborative, supportive resource for internal program and development teams, helping develop, polish, edit, and tailor their specialized content to meet specific audience expectations and brand consistency. • Provide guidance, creative inspiration, and constructive review for team members, helping them stretch their creative muscles. • Lead project workflows from a copy perspective, developing detailed, inspiring copy strategies and guidelines to set expectations, timelines, and budgets.

🎯 Requisitos

• Bachelor’s degree or equivalent professional experience in Communications, Marketing, Creative Writing, English, or a related field. • 5+ years of demonstrated, professional copywriting and storytelling experience with a proven track record in marketing, advertising, youth driven or non-profit organizations. (A multi-audience creative portfolio required). • Proven success producing high-converting copy for both direct response digital funnels and traditional print media channels. • A strong grasp of core layout and design concepts with the ability to collaborate seamlessly with visual artists. • Mastery of standard digital workplace tools (Google Workspace, Microsoft Office) and a comfort level with design collaboration tools like Canva and Adobe Creative Suite (InDesign, Photoshop).

🏖️ Benefícios

• Health, Vision and Dental Insurance • Paid Vacation and Sick Leave • Paid Holidays • Company Wide Mental Health Days • 401(k) Matching • HSA and FSA Options • Life Insurance • Short Term and Long Term Disability • Fully Paid Parental Leave • Wellness Reimbursement Program • Professional Development Stipends

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