Marketing Manager

🕒 Maio 22

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American AgCredit

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 1916

🌾 Agricultura

💸 Finanças

🏦 Bancário

Agriculture • Finance • Banking

American AgCredit é uma instituição financeira especializada que oferece uma ampla gama de serviços financeiros especificamente para o setor agrícola. A empresa oferece diversas soluções de financiamento, como financiamentos imobiliários, empréstimos operacionais, financiamento de equipamentos e capital de giro para empresas agrícolas. Além disso, a American AgCredit oferece seguro agrícola e seguro de vida com cobertura de crédito para apoiar os agricultores e suas operações agrícolas. Operando principalmente em estados como Califórnia, Colorado, Havaí, Kansas, Novo México, Nevada e Oklahoma, a empresa também atende clientes de banco corporativo em todo o país por meio de seus serviços de mercados de capitais. Com um forte foco em melhorar a força financeira dos agricultores e empresas agrícolas, a American AgCredit oferece insights e serviços de consultoria através de recursos educacionais como webinars e insights do setor.

Descrição

• Ensures that Terrain’s economic insights are communicated to stakeholders of participating Farm Credit associations in a timely and effective manner • Think strategically, execute flawlessly, and adapt quickly • Uses best practices to digitally deliver Terrain content that matches an audience segment’s behaviors and insights • Performs a wide range of duties in support of the utilization of Terrain output, including digital channel analytic insights, search optimization, email marketing, social media management, and website content marketing • Responsible for leading strategic content delivery • Collaborate with Terrain leadership to ensure full utilization of the group’s output as the channels available evolve • Will also collaborate with Terrain’s Farm Credit association partners to ensure continuity across the digital landscape • Creates and deploys emails for Terrain subscribers following content marketing and newsletter best practices • Manages Terrain’s database containing contact details within regulatory compliance for a financial institution • Amplifies and repurposes Terrain content to reach more employees and customers in their preferred media consumption formats and channels • Leads the social media strategy for Terrain’s channels and maintain Terrain’s social media playbook • Works with Terrain’s Editor and Graphic Designer on the daily management of Terrain’s social media channels

🎯 Requisitos

• At least 5 years relevant experience in digital marketing, marketing or related field – ideally in the financial services or agricultural industry – with a bachelor’s degree • Proficient with Hubspot or similar marketing automation platform • Proficient with web analytics tools (Google Analytics, Power BI) • Experience with Content Management Systems (WordPress) • Experience managing CRMs, email lists, or other contact profiles in a database • Experience managing paid and organic social media campaigns and/or channels using social media management platforms, such as Brandwatch, Hootsuite, Sprout Social, etc. • Knowledge of social media usage among niche agricultural audiences or experience performing market research related to the usage of digital channels and platforms • Familiar with CCPA law and regulations • Marketing budget and campaign management skills • Strong analytical skills and attention to detail • Comfortable working in Asana or similar project management tool • Strong written and verbal communication skills • Ability to manage multiple projects, meeting deadlines and quality expectations.

🏖️ Benefícios

• Commitment to agriculture and the communities we serve • Family friendly work environment • Investment in employee development • Medical, Dental and Vision coverage • Outstanding 401k – automatic 3% employer contribution, plus match up to 6% • Generous Paid Time Off (Vacation accrued at 21 days annually, Sick Days accrued at 15 days annually, 12 paid holidays, plus 16 hours of volunteer time) • Competitive Incentive Compensation Plan • Disability & Life Insurance • Employee mental, physical, and financial wellness programs