Senior Manager, Membership Marketing

🕒 Agosto 14

🏛️ District of Columbia, Washington – Remoto

🏛️ District of Columbia – Remote ☕ Washington – Remote

💵 $78.000 - $98.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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American Immigration Lawyers Association

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 1946

🤝 B2B

⚖️ Jurídico

🤝 Sem Fins Lucrativos

B2B • Legal • Non-profit

A American Immigration Lawyers Association é uma organização profissional dedicada a aprimorar a prática do direito de imigração e a apoiar advogados de imigração. Fundada em 1946, a AILA defende políticas de imigração justas, fornece recursos de desenvolvimento profissional e facilita oportunidades de networking, incluindo conferências e eventos de treinamento para seus membros. A organização também promove a justiça e oferece ferramentas tanto para advogados de imigração quanto para seus clientes, garantindo uma representação legal eficiente em questões complexas de imigração.

Descrição

• Develop the marketing strategy for membership acquisition, engagement, and retention • Improve renewal rates, reduce churn, and increase member lifetime value • Translate business goals into lifecycle strategies and marketing plans • Build and optimize scalable onboarding, engagement, renewal, winback, and reactivation campaigns • Plan and execute integrated campaigns across email, web, and digital channels • Own campaign calendars, timelines, and execution from concept through launch • Analyze engagement trends and churn drivers to inform strategy and priorities • Implement A/B testing and control groups to measure impact and improve performance • Track and report retention, renewal, and campaign effectiveness metrics • Develop audience segmentation strategies based on behavior, tenure, and engagement • Deliver targeted messaging across lifecycle stages and improve personalization • Collaborate with Membership to improve the end-to-end member experience • Align with Product and other teams on strategy, messaging, and execution • Evaluate and pilot new channels and tactics such as SMS and push • Support go-to-market strategy for new or evolving membership offerings • Manage one or more staff members

🎯 Requisitos

• 7+ years of experience in B2C subscription or membership-based organizations’ marketing, focused on retention and lifecycle marketing • Proven track record of improving retention and renewal rates and reducing churn • Strong experience with marketing automation platforms; HubSpot preferred • Ability to develop strategy and execute campaigns end-to-end • Data-driven mindset with experience using analytics and testing to optimize performance • Excellent communication and stakeholder management skills • Strong organizational skills and ability to manage multiple competing priorities • Bachelor's degree in marketing is valuable, not required • Experience in legal services or membership-based organizations, ideally bar associations, is valuable • Prior people management experience is valuable • Must be authorized to work in the United States without employer sponsorship • Required application materials: resume and cover letter • Virtual interviews may require on-camera presence

🏖️ Benefícios

• Medical insurance • Dental insurance • Vision insurance • Employee assistance program • 401(k)-retirement savings plan with matching contributions after 3 months of employment • Generous paid time off • Paid parental leave • Professional development opportunities • Employer-paid life insurance • Employer-paid disability benefits • Fully remote work arrangement • Occasional travel opportunities for conferences, member events, organizational meetings, or other business needs