Senior Manager, Integrated Marketing – Custom Solutions

🕒 6 dias atrás

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $80.000 - $85.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

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Active Interest Media

SiteLinkedInTodas as Vagas

201 - 500 funcionários

📱 Mídia

🤝 B2B

🛍️ Comércio Eletrônico

Media • B2B • eCommerce

Uma das maiores empresas de mídia especializada do mundo, a Active Interest Media (aimmedia.com) produz eventos para consumidores e negócios, websites, revistas e programas de TV que alcançam milhões de leitores, fãs e participantes em 85 países.

Descrição

• Partner with Sales to develop creative, executable custom and integrated advertising programs across print, digital, content, video, email, social, events and other AIM platforms • Work with Editorial, Sales and brand teams to identify and commercialize editorial initiatives, special issues, sponsorships and other revenue opportunities • Develop advertiser-facing marketing materials, including issue sell sheets, sponsorships, new offerings, case studies and other sales initiatives • Support development and packaging of new advertising products and custom offerings • Own campaign delivery from post-sale handoff through completion, tracking scopes, timelines, responsibilities, approvals and deliverables • Coordinate with Ad Operations and internal teams to hand off, launch and deliver contracted campaign components • Monitor team workload and campaign status, resolving delivery risks, missing assets, scope issues and cross-functional dependencies • Oversee campaign reporting and performance measurement • Manage and coach the Client Services team executing custom and integrated marketing programs • Oversee AIM's custom video program and manage the outside video consultant • Manage freelancers, vendors and creative resources, including scopes, budgets, timelines, review cycles and quality expectations • Provide creative direction and quality oversight for custom programs and client-facing materials

🎯 Requisitos

• 5+ years of experience in integrated marketing, custom solutions, branded content, digital advertising, campaign management or related media marketing roles • Publishing or media experience strongly preferred • Prior experience managing employees, projects and cross-functional workflows • Demonstrated experience developing and executing integrated advertiser programs across multiple platforms • Strong project-management skills and ability to manage multiple campaigns, priorities and deadlines simultaneously • Strong commercial instincts and experience partnering directly with sales teams and clients • Excellent written and verbal communication skills with strong creative and visual judgment • Experience managing freelancers, agencies, production partners or other outside resources • Proficiency with Microsoft Office and familiarity with CRM, project-management and digital marketing platforms • Experience with sponsored content, custom content, branded video or integrated advertiser programs strongly preferred • Any offer of employment is contingent upon the results of a pre employment reference check

🏖️ Benefícios

• Competitive base salary + team performance incentives • Full benefits package (health, dental, vision, 401k) • Opportunity to shape sales strategy and lead by example • Collaborative, entrepreneurial culture where results are rewarded • Remote opportunity