Lifecycle Marketing Manager

Vaga não está no LinkedIn

🕒 6 dias atrás

🏄 California – Remoto

infoinfo

💵 $70.000 - $120.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Marrina Decisions

Marrina Decisions

11 - 50 funcionários

🤝 B2B

📣 Marketing

B2B • Marketing

A Marrina Decisions é uma empresa de serviços de marketing que se especializa em serviços gerenciados para campanhas de marketing, particularmente aquelas envolvendo o Marketo. Eles oferecem uma ampla gama de serviços, incluindo otimização, migração e lançamento rápido do Marketo, bem como serviços de marketing por e-mail. A empresa atua como uma equipe ampliada para aliviar o trabalho de execução de campanhas de marketing, permitindo que as empresas foquem em suas atividades principais. Com expertise em automação e operações de marketing, a Marrina Decisions se orgulha de entregar serviços de alta qualidade, eficientes e empáticos que impactam de forma mensurável as campanhas de seus clientes. Clientes elogiam sua capacidade de integrar e gerenciar perfeitamente jornadas de clientes em múltiplos canais e produtos.

Descrição

• Manage global industry marketing campaigns • Manage customer engagement and communication for the Company for Startups Program • Partner with outside agencies and internal stakeholders to develop campaigns • Develop paid media, email marketing, event marketing, and sales enablement campaigns • Build customer engagement and communication programs, including in-person and virtual events, workshops, annual conferences, awards programs, onboarding, and ongoing nurture campaigns • Develop customer advocacy and loyalty through storytelling, testimonials, and referral programs • Monitor and measure program success • Report data-driven insights and use insights to enhance strategy • Manage priorities, deadlines, budgets, and multiple simultaneous projects through completion • Present project status, insights, and learnings to all levels of management

🎯 Requisitos

• Bachelor's degree or equivalent practical experience • At least 5+ years of event management experience • At least 6+ years of work experience • 4+ years of industry experience in Lifecycle Customer, B2B marketing, technology or related industries • 2 years of experience managing integrated marketing • Salesforce and reporting analytics experience • B2B SaaS experience • Experience in startup marketing or supporting VC and incubator partnerships, startups and/or cloud technologies • Experience with CRM systems, marketing automation, and email marketing • Experience with Marketo or similar tools; Marketo and Salesforce.com preferred • Excellent written, verbal, and presentation skills • Project and program management skills, including managing priorities, deadlines, budgets, and multiple simultaneous projects • Ability to work with cross-functional stakeholders and convey business outcomes using insights and data • Ability to work independently and make recommendations and decisions autonomously • Ability to work in a fast-paced matrix organization • Must be self-motivated, passionate about Marketing and Demand Generation • Must be a team player who enjoys learning and growing • Strong attention to detail and strategic thinking

🏖️ Benefícios

• Performance bonuses • Comprehensive benefits package • Remote work

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