Retention & Lifecycle Marketing Manager

🕒 Outubro 15

🤠 Texas – Remoto

🤠 Texas – Remote

💵 $110.000 - $150.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Onnit

SiteLinkedInTodas as Vagas

51 - 200 funcionários

🍽️ Alimentos e Bebidas

🏥 Saúde

💼 Consultoria

Food & Beverage • Healthcare • Consulting

A Onnit é uma empresa de saúde e bem-estar que se especializa em fornecer suplementos projetados para melhorar o desempenho físico e mental. Sua linha de produtos inclui nootrópicos para função cognitiva, suplementos nutricionais para saúde intestinal e potenciadores de desempenho para fitness, todos visando apoiar uma experiência humana otimizada. A Onnit acredita em capacitar indivíduos com o conhecimento e as ferramentas necessárias para atingir seu pleno potencial.

Descrição

• Own the email and SMS calendar, balancing promotional campaigns with education, replenishment, subscription conversion, and retention messaging • Build, QA, schedule, and launch campaigns and automated flows in Klaviyo • Create and manage reusable content blocks and templates • Build and refine customer segments using purchase behavior, subscription status, engagement, lifecycle stage, and cohort insights • Develop and optimize welcome, post-purchase, replenishment, subscription onboarding, cancellation prevention, and winback journeys • Run tests across messaging, offers, creative, timing, frequency, and audience selection • Maintain standards for mobile rendering, links, personalization, deliverability, and consent practices • Execute initiatives to convert one-time purchasers into subscribers and improve subscriber engagement and retention • Analyze subscription churn, cancellation patterns, and customer behavior • Build and test onboarding, education, replenishment, save, and reactivation initiatives • Bring customer insights to product, brand, and customer-experience partners • Develop lifecycle and cohort strategies • Analyze cohort retention, repeat purchase, customer lifetime value, subscription conversion, and churn • Own recurring lifecycle performance reporting • Translate analysis into recommendations, testing plans, and execution • Distinguish channel-attributed results from broader customer trends • Partner with the Director of E-commerce and Retention on strategy, priorities, and performance reviews • Coordinate with creative, product, customer experience, and acquisition partners

🎯 Requisitos

• 5+ years of experience in lifecycle, CRM, retention, or email/SMS marketing, ideally for CPG subscription business • Strong, recent, hands-on Klaviyo experience, including independently building campaigns and flows, managing content blocks, creating segments, running tests, and reporting on performance • Basic HTML/CSS email skills for template edits and troubleshooting • Experience improving repeat purchase, subscription conversion, subscriber retention, or churn, with concrete examples of personally executed work • Practical analytical skills using spreadsheets and platform reporting to understand cohort, LTV, and churn data and turn insights into marketing decisions

🏖️ Benefícios

• Position is bonus eligible • Health insurance • Retirement savings benefits • Life insurance • Disability benefits • Parental leave • Sick leave • Paid vacation and holidays • Full medical, dental, and vision benefits • Basic Life Insurance • Immediate 401(k) eligibility with company matching • Unlimited vacation • Paid holidays • Flexible workplace policy • $100/month flexible benefit stipend • Tuition reimbursement • In-office meals • Product credits and discounts • Lifestyle spending account • Family planning • Online learning • Fitness stipend