Patient Marketing Lead – Movement Disorders

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🕒 Outubro 14

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $192.000 - $214.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

🗣️🇺🇸🇬🇧 Inglês obrigatório

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Praxis

11 - 50 funcionários

Fundada em 2002

🏥 Saúde

💼 Consultoria

📦 Logística

Healthcare • Consulting • Logistics

A Praxis é uma empresa dedicada a conectar pacientes com oportunidades significativas de ensaios clínicos. Com foco na criação de programas de recrutamento personalizados, a Praxis utiliza uma variedade de ferramentas especializadas e vasta experiência em diversas áreas terapêuticas para garantir que alcancem os pacientes certos em todo o mundo. Estabelecida em 2002, a empresa enfatiza a importância do engajamento do paciente e utiliza insights sofisticados de dados para aprimorar a jornada do paciente na pesquisa clínica.

Descrição

• Own and evolve the patient marketing strategy for ulixacaltamide, including segmentation, journey mapping, strategic priorities, messaging, channel strategy, and activation plans • Translate patient and caregiver insights into strategic decisions and identify unmet needs, barriers, motivations, and key moments in the patient journey • Lead development of patient-facing campaigns, materials, and experiences • Align commercial and cross-functional partners around an integrated patient experience • Direct external agency partners and cross-functional teams; set briefs, priorities, timelines, deliverables, and quality standards • Define success measures and use research, campaign performance, and patient feedback to assess impact and recommend changes • Lead development of the patient brand from the ground up, including launch readiness, annual brand planning, budget management, capabilities, processes, and partnerships • Collaborate with Marketing, Patient Programming, Patient Services, Medical Affairs, Market Access, Sales, Commercial Operations, Legal, Regulatory, Compliance, and external agencies

🎯 Requisitos

• Bachelor’s degree required • Experience in biopharmaceutical or pharmaceutical marketing, including meaningful experience in patient marketing, patient engagement, or consumer-facing healthcare marketing • Demonstrated success setting and executing patient marketing strategy grounded in patient insights and the patient journey • Experience leading patient-facing communications, campaigns, educational materials, or engagement initiatives through review and approval in a regulated healthcare environment • Strong understanding of patient segmentation, journey mapping, messaging, omnichannel campaign development, and marketing measurement • Ability to influence and align senior stakeholders across Marketing, Medical Affairs, Patient Services, Market Access, Sales, Commercial Operations, Legal, Regulatory, and Compliance • Strong agency leadership, budget management, and program management skills • Ability to set priorities, manage multiple workstreams, and deliver high-quality work against aggressive timelines • Exceptional communication skills and ability to turn complex disease and treatment concepts into simple, meaningful patient-centered communications • Entrepreneurial, hands-on leadership approach; comfortable building new strategies and capabilities, navigating ambiguity, coaching collaborators, and operating with urgency • High level of ownership, strategic judgment, organization, and accountability for results • Experience in CNS, neurology, movement disorders, essential tremor, or another specialty disease area is strongly preferred • Ability to meet the physical and mental requirements of the role, including regular computer/device use, clear communication, occasional movement, screen work, basic hand coordination, and focus

🏖️ Benefícios

• 99% of the premium paid for medical, dental and vision plans • Company-paid life insurance • AD&D benefits • Voluntary plans to personalize coverage • Dollar-for-dollar 401(k) match up to 6% on eligible contributions • Long-term stock incentives • ESPP • Discretionary quarterly bonus • Flexible wellness benefit • Generous PTO • Paid holidays • Company-wide shutdowns

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