Senior Lifecycle Marketing Manager

🕒 Outubro 14

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $133.000 - $165.000 / ano

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

🦅 Patrocina Visto H1B

Esta empresa já patrocinou vistos H1B no passado.

👻 Score fantasma 21%

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Leap

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2023

🛡️ Seguros

💼 Consultoria

🏥 Saúde

💰 $1.000.000 Venture Round - LEAP HEALTH em 2024-03

Insurance • Consulting • Healthcare

A Leap é a única solução transparente de benefícios para infusões especiais destinada a empregadores. Ela elimina acréscimos ocultos nos preços de medicamentos e oferece coordenação completa do cuidado com infusões especiais — desde o fornecimento em farmácias até a enfermagem domiciliar — para reduzir os custos de medicamentos especiais e simplificar a experiência do paciente. A Leap atende empregadores autogeridos, corretores/consultores e pacientes com um modelo de cuidado habilitado por tecnologia que reduz gastos com infusões, melhora o engajamento e proporciona economias significativas durante o ano.

Descrição

• Build and optimize lifecycle journeys across awareness, enrollment, activation, treatment, and ongoing engagement • Define audiences, triggers, messaging, channel strategy, and success metrics • Build, launch, and optimize integrated campaigns across email, SMS, direct mail, landing pages, and employer-owned channels • Develop campaign briefs, messaging frameworks, creative direction, and member-facing copy • Lead lifecycle marketing strategies for new client launches, including timelines, audience strategy, messaging, toolkits, approvals, deployment, and measurement • Manage campaign builds, segmentation, personalization, journey orchestration, QA, deployment, and optimization • Build scalable processes, templates, documentation, and campaign calendars • Lead landing-page strategy, content, and conversion optimization • Execute A/B and multivariate tests and translate results into recommendations • Define and track lifecycle KPIs including enrollment, activation, engagement, conversion, and retention • Partner with data to connect campaign performance to member outcomes • Improve member communications and experiences using member questions, barriers, and behavioral insights • Ensure accuracy, QA, privacy, consent, HIPAA, TCPA, CAN-SPAM, and internal compliance standards • Partner cross-functionally with Client Success, Member Services, Clinical, Product, Data, Sales, Design, Engineering, Legal, and Compliance • Coordinate print and direct-mail vendors, agencies, and technology partners

🎯 Requisitos

• 5–7+ years of experience in lifecycle marketing, CRM, retention, growth, member engagement, or a related discipline • Hands-on experience building and executing campaigns • Deep hands-on experience with Braze, Iterable, Customer.io, or a similar lifecycle marketing platform • Experience with journey orchestration, segmentation, personalization, testing, and campaign deployment • Experience building integrated lifecycle programs across email and SMS • Direct mail, landing pages, or other-channel experience strongly preferred • Strong lifecycle marketing knowledge • Excellent writing and editing skills • Strong analytical skills and experience using campaign performance, behavioral data, and experimentation • Experience designing and evaluating A/B and multivariate tests • Excellent project management and organizational skills • Exceptional attention to detail and commitment to quality • Working knowledge of HIPAA, TCPA, CAN-SPAM, consent requirements, and related healthcare communications considerations • Ability to operate in a fast-moving, evolving environment • Ability to collaborate and influence effectively across teams and seniority levels • Healthcare, digital health, specialty pharmacy, benefits, or B2B2C experience nice to have • Experience developing employer-facing communication toolkits, benefits communications, or open enrollment campaigns nice to have • Must be legally authorized to work in the United States • Must answer application questions regarding visa sponsorship and relevant campaign-platform experience

🏖️ Benefícios

• Equity / stock options • Competitive total rewards package • Benefits • Equal opportunity employer committed to diversity and inclusion