Senior Director, Corporate Marketing

Vaga não está no LinkedIn

🕒 Outubro 14

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

🎯 Marketing

🦅 Patrocina Visto H1B

Esta empresa já patrocinou vistos H1B no passado.

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Align Technology

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1997

🏥 Saúde

🏭 Manufatura

🧬 Biotecnologia

💰 $105.000.000 Series D em 2000-06

Healthcare • Manufacturing • Biotechnology

A Align Technology é uma empresa global de dispositivos médicos que transforma vidas através de sorrisos melhores. A empresa reimagina e reinventa a prestação de tratamentos ortodônticos e restauradores para milhões de pessoas em todo o mundo com suas soluções tecnológicas avançadas, como o Sistema Invisalign®, o sistema de alinhadores transparentes mais avançado, confiado por aproximadamente 18,9 milhões de pessoas globalmente. A Align Technology também oferece scanners intraorais iTero™ para aprimorar a experiência na prática odontológica, melhorando a precisão clínica e a interação com os pacientes. Como líder em seu setor, a Align Technology está comprometida com a expansão internacional e o crescimento estratégico, ao mesmo tempo que promove uma cultura de trabalho diversa e inovadora.

Descrição

• Own A-LIGN’s global brand strategy, including architecture, corporate positioning, messaging framework, and verbal identity • Define and maintain messaging hierarchy across corporate, service line, industry, and persona-level messaging • Plan and lead brand marketing campaigns with Demand Generation and Product Marketing • Own brand health measurement and present performance recommendations to executive leadership • Conduct research into industry trends, customer insights, and the competitive landscape • Govern trademark, logo use, partner and co-branding standards, and public claims with Legal • Own external communications strategy, including press releases, media relations, and announcement planning • Build and run LinkedIn and social programs across corporate, executive, and practitioner voices • Direct corporate and executive thought leadership programs • Build and run awards and speaking programs • Partner with executive leadership on media and speaking preparation, bylines, and executive social presence • Amplify external news and company milestones to employees through internal channels • Serve as final reviewer for external-facing communications • Lead crisis and reputation management and cross-functional crisis response • Lead the creative function, including design standards, briefing structure, review cadence, and production processes • Hire, develop, and lead the creative design team and manage agency, freelance, and production partners • Own brand guidelines, visual identity, and templates • Evaluate and adopt AI-enabled design and workflow tools • Build self-service creative capabilities, including templates, brand asset libraries, and intake workflows • Align with Product Marketing on video and multimedia production • Build and lead the corporate marketing team across communications, brand, and creative • Set the annual corporate marketing plan, priorities, and KPIs • Manage the corporate marketing budget and external resources • Lead messaging and communications planning for acquisitions, leadership changes, service launches, and rebrands

🎯 Requisitos

• Bachelor's degree in Marketing, Communications, Journalism, Design, Business, or other relevant field • 10+ years of corporate marketing, communications, brand, or creative experience • 4+ years leading and developing teams • Proven track record of building and executing brand and communications strategies that delivered measurable business results in a B2B environment • Experience leading corporate communications, brand, and creative functions, including direct management of designers and communications professionals • Experience managing external agencies, freelancers, and production partners against scope, budget, and quality standards • Experience leading executive visibility, media relations, and crisis or issues communications, including working directly with C-suite leaders and PR agencies • Hands-on experience adopting AI tools and self-service workflows to improve creative or communications productivity while protecting brand quality • Proficiency with social media, media monitoring, creative production tools, and reporting platforms used to measure brand, reputation, and communications performance • Exceptional writing and editing ability • Strong creative point of view and ability to direct design and brand creative work • Ability to translate brand, communications, and reputation activity into commercial metrics and build performance dashboards • Highly organized approach to creative and communications work, including briefs, calendars, review cycles, and clear ownership • Sound judgment, composure under pressure, and executive presence • Effective cross-functional collaboration skills • Self-motivated and comfortable operating in a fast-moving environment • Strong attention to detail

🏖️ Benefícios

• Healthcare, Dental, and Vision Benefits • Employer Paid Life Insurance and Disability Insurance • EAP - Employee Assistance Program • Pet Insurance • 401(k) Plan with Employer Matching • Competitive Bonus Structure • Home Office Reimbursement • Certification Reimbursement • Personalized Career Coaching • Generous Paid Time Off • Paid Office Closure December 25-January 1 • Vacation Bonus • Summer Hours