Patient Marketing Manager – Epilepsy

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🕒 Outubro 14

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $176.000 - $196.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Praxis

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2002

🏥 Saúde

💼 Consultoria

📦 Logística

Healthcare • Consulting • Logistics

A Praxis é uma empresa dedicada a conectar pacientes com oportunidades significativas de ensaios clínicos. Com foco na criação de programas de recrutamento personalizados, a Praxis utiliza uma variedade de ferramentas especializadas e vasta experiência em diversas áreas terapêuticas para garantir que alcancem os pacientes certos em todo o mundo. Estabelecida em 2002, a empresa enfatiza a importância do engajamento do paciente e utiliza insights sofisticados de dados para aprimorar a jornada do paciente na pesquisa clínica.

Descrição

• Lead development and execution of patient marketing strategy for relutrigine in Praxis’s epilepsy portfolio • Shape how patients and caregivers are understood, engaged, educated, and supported across the treatment journey • Translate patient insights into differentiated, actionable strategies and experiences from market development through launch and beyond • Develop prioritized marketing plans with audience, program, and resource recommendations • Lead patient marketing launch workstreams, including patient-facing campaigns, content, channels, and experiences • Establish milestones, manage dependencies, address risks, and ensure launch readiness • Develop understanding of patient and caregiver behaviors, barriers, motivations, and unmet needs through research, analytics, field insights, and cross-functional partnership • Lead integrated experiences across disease education, branded communications, digital experiences, patient support, and emerging opportunities • Define success measures, analyze performance, communicate findings, and recommend investments or program optimization • Lead cross-functional initiatives with Patient Advocacy, Medical, Market Access, Sales, Analytics, Legal/Regulatory/Compliance, and external partners • Provide direction to project teams and share best practices • Oversee agency and external partner performance, budgets, timelines, and review processes • Forecast spending, assess resource needs, identify problems early, and drive solutions through completion

🎯 Requisitos

• Demonstrated success independently leading patient or consumer marketing strategies in biopharma, healthcare, or another highly regulated environment • Launch experience with ownership of key marketing workstreams strongly valued • Deep understanding of the patient journey and ability to translate patient insight into strategy, experiences, and execution • Strong strategic judgment and prioritization skills, with willingness to personally move work forward • Experience leading integrated marketing across channels from planning through execution and optimization • Strong understanding of digital engagement and evolving consumer behaviors • Fluency in using research, analytics, and performance data for decision-making, investment prioritization, testing assumptions, and improving outcomes • Demonstrated success leading complex cross-functional work in a fast-moving environment • Ability to align stakeholders, navigate competing priorities, and guide project teams • Experience managing agency relationships, budgets, and delivery against defined milestones • Excellent communication skills and ability to make complex ideas simple, clear, and actionable • Confidence presenting recommendations, performance results, and tradeoffs to senior stakeholders • Comfort operating with ambiguity and making decisions with imperfect information and limited direction • High ownership and high standards • CNS, specialty medicine, rare disease, or other high-unmet-need category experience is valuable

🏖️ Benefícios

• 99% of the premium paid for medical, dental and vision plans • Company-paid life insurance, AD&D, disability benefits, and voluntary plans • Dollar-for-dollar match up to 6% on eligible 401(k) contributions • Long-term stock incentives • ESPP • Discretionary quarterly bonus • Extremely flexible wellness benefit • Generous PTO • Paid holidays • Company-wide shutdowns