Demand Generation Manager

🕒 Agosto 6

🏖️ New Jersey – Remoto

🏖️ New Jersey – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

👻 Score fantasma 17%

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Akkadian Labs

SiteLinkedInTodas as Vagas

51 - 200 funcionários

☁️ SaaS

🏢 Corporativo

📡 Telecomunicações

SaaS • Enterprise • Telecommunications

A Akkadian Labs é um provedor líder de soluções de provisionamento automatizado para ambientes de Comunicações Unificadas (UC). Eles oferecem um conjunto de produtos, incluindo Akkadian Provisioning Manager, Console, Contact Manager e Site Builder, projetados para simplificar a adoção, implementação e gestão de UC. Suas soluções facilitam o provisionamento sem erros em plataformas como Webex, Microsoft e Zoom, ajudando a gerenciar milhões de usuários empresariais de forma eficiente. A Akkadian Labs trabalha em estreita colaboração com parceiros e emprega automação para reduzir o trabalho manual repetitivo, melhorar a segurança e alcançar um rápido retorno sobre investimento (ROI). Eles são reconhecidos por sua parceria com provedores UC e suporte por meio de um console intuitivo que atende a ambientes de alto volume de chamadas.

Descrição

• Build, manage, and refine orchestrated account-based and partner-based campaign sequencing across email, LinkedIn, partners, events, and sales follow-up • Lead multi-channel demand generation across SEM, paid social, programmatic, retargeting, and affiliates • Maintain ICP inclusion/exclusion criteria and rescore and prioritize Tier 1–3 accounts • Maintain buying committee maps across target accounts and engage key economic, technical, operational, security, procurement, and champion contacts • Own and measure the account-level funnel from ICP through Closed-Won • Analyze account and funnel data to identify stalled accounts and recommend next actions to sales • Establish partner prioritization criteria and map priority partners to target accounts • Track partner-sourced and partner-influenced pipeline • Develop partner-led demand generation programs, including co-marketing campaigns, MDF utilization, webinars, and joint events • Build partner enablement workflows, messaging, playbooks, landing pages, nurture streams, and analytics dashboards • Standardize HubSpot data structure and attribution and collaborate with Sales on UTM hygiene and offline conversion tracking • Run weekly, monthly, and quarterly operating cadences against funnel and pipeline targets • Supervise, coach, and conduct performance reviews for the Marketing Coordinator • Develop ICP messaging and assets using generative AI while safeguarding brand voice • Review and reallocate budget for maximum ROI with leadership • Optimize content, forecasting, segmentation, spend, website SEO, UX, and conversion • Lead field and virtual events and analyze their ROI • Report KPIs and marketing insights weekly to leadership

🎯 Requisitos

• 5+ years in B2B SaaS marketing with significant partner-led go-to-market experience • Experience generating pipeline through resellers, service providers, or system integrators • Track record building partner co-marketing programs producing measurable sourced or influenced revenue • Proven success scaling revenue and pipeline with clear KPI ownership • Experience building ICP and account-tiering frameworks • Experience running ABM, paid search/social, and lifecycle email programs • Experience integrating intent data, predictive scoring, and AI-driven content • Familiarity with buying-committee mapping methodologies such as MEDDIC • HubSpot fluency in lifecycle stage tracking, attribution, and campaign management • Experience partnering with Sales on funnel-stage and deal-level analysis • Hands-on experience with AI-powered marketing tools, prompt libraries, AI-generated ad tests, predictive scoring, and forecasting • Fluency in CAC, LTV, NRR, and ACV growth metrics and strong modeling skills • Strong storytelling and copywriting skills for translating technical value into campaigns • Certifications welcome: Google Analytics IQ, HubSpot Reporting, HubSpot Inbound/RevOps, 6sense Practitioner, Prompt Engineering • Bachelor’s degree appreciated, but not required; proven performance, demand generation expertise, and adaptability matter most

🏖️ Benefícios

• Fully remote environment • Medical insurance • Dental insurance • Vision insurance • Company-paid life insurance • Company-paid disability policies • 401(k) with a generous matching program • Paid time off • Competitive benefits package