PPC Specialist

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Safe Rescue

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2012

🏥 Saúde

💼 Consultoria

📦 Logística

Healthcare • Consulting • Logistics

A Safe Rescue é um fornecedor de serviços abrangente dedicado a apoiar empresas com soluções essenciais em atendimento ao cliente, marketing digital, desenvolvimento de sites, implementação de CRM, análise de dados, SEO, gestão de projetos e geração de leads. A empresa foca em criar estratégias impactantes que impulsionam o engajamento e a eficiência para seus clientes, enquanto promove um ambiente de trabalho dinâmico que incentiva o crescimento pessoal e profissional.

Descrição

• Plan, build, and manage full-funnel Meta ad campaigns from strategy through execution — targeting, creative direction, structure, and bidding • Analyze CPL, ROAS, CAC, frequency, and attribution data to identify inefficiencies and growth opportunities • Design and run structured A/B tests across creatives, audiences, offers, and landing pages — and turn results into actionable learnings • Brief and guide creative teams on ad concepts, hooks, formats, and copy angles that drive performance • Optimize for qualified lead volume across service-based and ecommerce verticals, integrating lead quality feedback from CRM and sales teams • Manage and allocate significant ad budgets efficiently, scaling winners while hitting cost-per-lead targets • Ensure robust event tracking, Meta CAPI setup, and attribution accuracy in coordination with dev and analytics teams • Translate campaign performance into clear, compelling reports for clients or internal stakeholders

🎯 Requisitos

• 4+ years of hands-on Meta Ads management experience • Previous experience at a digital marketing or performance agency • Proven track record running lead generation campaigns (not just brand awareness) • Deep expertise in Meta Ads Manager, Business Manager, and Meta Pixel • Strong command of audience segmentation: Lookalikes, Custom Audiences, interest and behavioral targeting • Experience with Advantage+ campaigns and Meta's AI-driven placement features • Solid understanding of attribution models and Meta's post-iOS 14 measurement landscape • Meta Blueprint Certification (required) • Proficient in Excel or Google Sheets for data analysis and reporting • Strong written and verbal English communication skills.