Senior Paid Media Strategist

🕒 Agosto 4

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ATAK Interactive

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2005

💼 Consultoria

📦 Logística

📣 Marketing

Consulting • Logistics • Marketing

A ATAK Interactive é uma agência de marketing e tecnologia de serviço completo que se especializa em Revenue Operations (RevOps) para ajudar empresas a otimizar seus processos de vendas, marketing e sucesso do cliente. Eles utilizam estratégias e tecnologias inovadoras, como HubSpot e Salesforce, para otimizar sistemas de CRM, aprimorar a geração de leads e melhorar a eficiência geral dos negócios. Com um forte foco em soluções personalizadas, a ATAK oferece serviços que vão desde automação de marketing e capacitação de vendas até desenvolvimento full-stack e design UI/UX, garantindo que seus clientes alcancem crescimento e sucesso mensuráveis.

Descrição

• Own paid media strategy across Google, Meta, LinkedIn, and Reddit, translating client goals into channel plans, budget approaches, and testing roadmaps • Conduct market research, competitive analysis, and audience segmentation to shape targeting, offers, and positioning • Align paid strategy with organic and broader marketing efforts alongside internal teams • Own the full path to conversion, including testing and iterating landing pages • Build, manage, and optimize campaigns against strategic goals • Test creative, landing pages, offers, and bidding approaches based on performance data • Run testing cadences, scaling winning approaches and stopping underperforming ones • Monitor KPIs and course-correct proactively • Own creative direction and determine what creative is produced and why • Partner with the design team to produce on-brand creative • Use AI for insights, concepts, ad copy, and rough comps • Source campaign angles from competitor ad libraries, sales calls, customer reviews, support tickets, webinars, and podcasts • Apply AI workflows to client accounts • Use Google Ads MCP/API and Meta API to retrieve, analyze, and act on account data • Build recurring workflows for search-term reviews, negative-list maintenance, anomaly detection, performance narratives, and QA • Document successful approaches as team playbooks • Track and report performance using Google Analytics, HubSpot, and Databox • Turn results into recommendations that improve conversion rates and reduce acquisition costs • Present strategy and results to clients and internal teams • Partner with account managers to align client goals and expectations • Stay current on platform changes and improve campaign planning accordingly • Help refine internal processes for scoping and delivering paid strategy work

🎯 Requisitos

• 3–5+ years of experience in performance marketing; agency experience preferred • Track record of building paid media strategy from the ground up based on client goals • Strong expertise in Google Ads and Meta Ads • Conversion rate optimization experience • Experience with LinkedIn Ads and Reddit Ads is a strong plus • Hands-on experience with Google Ads MCP and API and Meta Marketing API • Comfortable working with advertising accounts programmatically • Daily use of AI in actual client work, with demonstrable workflows, prompt libraries, scripts, or testing systems • Comfort working with high-volume data; a 30,000-row export should not be a barrier • Hands-on experience with Google Analytics, Google Tag Manager, and HubSpot • Comfortable presenting strategic recommendations directly to clients • Experience with demand generation and lead generation

🏖️ Benefícios

• Unlimited PTO • Medical insurance • Dental insurance • Vision insurance • Life insurance • 401k with 5% match