Demand Generation Marketing Manager

🕒 Agosto 4

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Totara

SiteLinkedInTodas as Vagas

51 - 200 funcionários

👥 RH Tech

☁️ SaaS

🏢 Corporativo

HR Tech • SaaS • Enterprise

A Totara é uma fornecedora global de tecnologias de gestão de aprendizagem. O principal produto da Totara, o Totara Learn, é um sistema de gestão de aprendizagem (LMS) personalizável, utilizado por multinacionais, agências governamentais e empresas de médio porte; a empresa atende a mais de 1. 500 clientes e 21 milhões de usuários em todo o mundo. A Totara atua em setores como o governo do Reino Unido, saúde e setor público dos EUA, através de uma oferta autorizada pelo FedRAMP (TotaraGov). Opera por meio de uma rede global de mais de 75 parceiros e mantém escritórios no Reino Unido, EUA e Nova Zelândia, com uma equipe de mais de 200 pessoas. A Totara foca em conformidade crítica para a missão e aprendizado corporativo, com especialidades em e-learning, aprendizado móvel, integração de novos funcionários, gestão de desempenho, engajamento de funcionários, tecnologia de RH, LXP/empresa estendida e tecnologia de código aberto.

Descrição

• Develop, launch, and optimize targeted demand generation campaigns aligned to ICPs, strategic accounts, and pipeline goals • Develop, launch, and optimize paid media campaigns across LinkedIn and Google Ads to drive lead generation and pipeline growth • Build and manage HubSpot landing pages, forms, workflows, and multi-touch nurture campaigns • Monitor campaign performance, funnel metrics, and ROI across HubSpot, Google Analytics, SEMrush, and paid media platforms • Provide actionable campaign optimization recommendations • Partner with Sales and Marketing Operations to improve lead qualification, funnel conversion, and pipeline progression • Serve as primary liaison for third-party industry partnerships, webinars, analyst programs, and content sponsorships • Support optimization of Totara’s global website through CMS updates, SEO improvements, bug reporting, and conversion rate optimization • Amplify demand generation campaigns and content across social media channels • Own campaign reporting and communicate performance, insights, and recommendations to stakeholders • Identify and test new channels, tactics, and audience segments • Support Totara’s global partner network through co-marketing campaigns and partner enablement initiatives • Collaborate with global Sales, Product Marketing, and regional stakeholders to accelerate awareness, lead generation, nurturing, and conversion

🎯 Requisitos

• Experience in demand generation, digital marketing, or growth marketing, with a track record of driving pipeline and revenue growth • Hands-on experience managing and optimizing paid media campaigns across LinkedIn and Google Ads • Strong HubSpot experience, including campaign management, workflows, reporting, and lead nurturing • Experience managing website content and landing pages in WordPress • SEO experience • Google Tag Manager, SEMrush, and Google Analytics experience • Strong analytical skills and ability to translate performance data into actionable insights • Excellent project management and stakeholder management skills • Comfort working independently in a fast-paced, remote environment • Experience collaborating with cross-functional and globally distributed teams • Experience buying media in heavily regulated industries such as Government and Healthcare • Understanding of the HR industry, specifically Talent and L&D, is a plus • Must be located in the United States, specifically on the US East Coast • Must be a U.S. citizen • Must pass a background check

🏖️ Benefícios

• Unlimited PTO • Enhanced Parental Leave • Professional Development Opportunities • Annual Wellbeing Allowance • New Joiner home working set-up allowance • Birthday off • Working days between Christmas and New Years Eve as additional paid leave • Fully remote work • Some travel may be required