Demand Generation Manager

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KickUp

SiteLinkedInTodas as Vagas

11 - 50 funcionários

📚 Educação

☁️ SaaS

⚡ Produtividade

Education • SaaS • Productivity

A KickUp é uma plataforma líder dedicada a aprimorar a eficácia dos educadores em distritos escolares. Oferece um conjunto de soluções de software, incluindo KickUp Foundations, KickUp Learning e KickUp Growth, projetadas para simplificar a gestão de aprendizagem profissional, avaliações de educadores e processos de coaching e mentoria. A KickUp tem como objetivo criar experiências de ensino excepcionais, fornecendo insights baseados em dados e desenvolvimento profissional personalizado. A plataforma é confiada por líderes de distritos escolares, como Vice-Superintendentes, Diretores de Desenvolvimento Profissional e Líderes de Distritos para monitorar e aprimorar iniciativas educacionais estratégicas.

Descrição

• Own the demand generation strategy across the funnel for new business, from awareness through marketing-qualified opportunity. • Design and run integrated, multi-touch campaigns that target the right school districts with the right message at the right time. • Build demand programs for new customer acquisition and collaborate for expansion into our existing customer base, in partnership with Product Marketing and Event Marketing. • Own the demand calendar, aligning campaigns to launches, conferences, and seasonal buying cycles in K-12 education. • Build account-based programs that reach high-value districts and re-engage prospects who haven't converted. • Turn webinars and conferences into a systematic pipeline motion with pre-event nurture, live conversion, and structured follow-up. • Build and optimize landing pages and campaign assets, owning both the strategy and the execution of conversion paths. • Act as a key partner to Sales, Product Marketing, and Customer Success, translating strategy into campaigns that generate pipeline. • Work hand-in-hand with the sales team to align on targets, territories, and what a quality lead looks like. • Create polished campaign materials, from one-pagers to email templates to event collateral, grounded in our product positioning and designed to drive a single clear action. • Own our marketing automation platform and the systems that move a prospect from first touch to sales-ready. • Build and optimize nurture sequences, lead scoring, and routing so the right leads reach sales at the right moment. • Refine lead stages, qualification criteria, and the service level agreement between marketing and sales. • Partner with sales to ensure clean handoffs, accurate tracking, and a shared definition of a qualified lead. • Build the reporting that answers the central question every week: what did marketing generate, and where did it come from. • Own marketing's pipeline and attribution metrics, and report contribution clearly to marketing and sales leadership. • Use data to prioritize investment and continuously improve campaign performance. • Maintain the dashboards that make demand performance visible across the organization.

🎯 Requisitos

• 6+ years of experience in demand generation or growth marketing in B2B SaaS, with an interest in making a difference in K-12 education • A track record of building campaigns that generated measurable, repeatable pipeline, and the ability to report marketing's contribution clearly to leadership • Hands-on expertise with marketing automation and CRM platforms (we use HubSpot), including lead scoring and attribution • Experience building landing pages and marketing assets, with comfort working in tools like Webflow, Canva, or similar to ship polished materials with light design support • Strong written communication skills, able to write persuasive copy and translate between marketing and sales • Comfort with ambiguity and high autonomy in a fast-moving, hands-on role, with a collaborative approach to working across sales, product, and customer success

🏖️ Benefícios

• 401(K) plan with employer matching • Universal paid parental leave • A variety of medical, dental, and vision insurance options • An annual stipend for professional learning • Flexible PTO policy, extended holiday break, summer Fridays, and “Focus Fridays” – a day with limited Slack and meetings throughout the year