Paid Media Specialist

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🕒 2 dias atrás

🎸 Tennessee – Remoto

🎸 Tennessee – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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KeLe

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2023

📣 Marketing

💼 Consultoria

Marketing • Consulting

KeLe é uma dupla criativa e consultoria estratégica fundada em 2023 por Kevin David e Levis Novaes. Operando na interseção de direção criativa, planejamento estratégico e pesquisa cultural, a KeLe conecta marcas a culturas emergentes com uma perspectiva inovadora e inclusiva. Os fundadores também estão por trás do MOOC, um coletivo criativo negro pioneiro que originou negócios e aumentou a visibilidade de mercado para profissionais negros no Brasil. A KeLe liderou projetos culturais e estratégicos para marcas globais (Nike, Meta, TikTok, Instagram, Budweiser, Natura, Converse, L’Oréal, Nestlé, Faber-Castell), criou a plataforma Jantar Preto celebrando profissionais negros em mercados de luxo, e ajudou a fundar o Observatório da Diversidade para promover a inclusão de grupos sub-representados nas comunicações. O trabalho da dupla é reconhecido por prêmios e júris da indústria, e em 2025 eles assumiram como Diretores Criativos na Le Pub São Paulo, expandindo sua influência na indústria criativa.

Descrição

• Own day-to-day management and optimization of paid search and shopping campaigns across Google Ads and Microsoft Advertising, including Performance Max, AI Max, Search, Shopping, and Local Inventory Ads. • Orchestrate AI across the full campaign lifecycle: leading with creative and ad copy generation, then campaign automation and bidding, feed/SKU management, and analytics to manage a 100K+ SKU, 300+ brand account at scale. • Build and execute a repeatable framework that can be applied consistently across a large, complex product catalog and replicated as new platforms come online. • Manage and optimize product feeds across a high-SKU catalog, ensuring accuracy, coverage, and segmentation that supports profitable scaling. • Help launch and validate new advertising platforms and channels within our iROAS testing framework, ensuring each addition is proven EBITDA-accretive before scaling. • Design, execute, and interpret controlled incrementality experiments and A/B tests to measure incremental impact and guide budget allocation. • Make data-driven decisions on spend, structure, and optimization, partnering with the junior analyst and central data analytics team on measurement and reporting. • Work cross-functionally with creative content, and brand teams to source and refine ad-copy and creative assets.

🎯 Requisitos

• 4–7 years of hands-on paid media buying experience, with a focus on paid search and shopping. • Direct experience advertising for an eCommerce business with 100K+ SKUs and 10+ brands. • Demonstrated experience using AI to manage and scale an ad account (across creative/copy generation, automation and bidding, and feed management). • Proven expertise running Local Inventory Ads, Search, and Shopping campaigns on Google Ads and Microsoft Advertising. • Experience designing and executing controlled incrementality and A/B tests, and a strong track record of data-driven decision-making. • Ability to build and execute repeatable frameworks across large, complex accounts. • Experience working cross-functionally with creative and content teams for ad copy and creative needs. • Strong analytical fluency; comfort working alongside analysts and a data team on measurement and incrementality.

🏖️ Benefícios

• Medical, vision, and dental insurance • HSA • FSA (medical and dependent care) • 401(k) with employer match up to 4% with immediate vesting • Employer-paid short- and long-term disability coverage • Employer-paid basic life and AD&D insurance; supplemental life for employees and dependents available • Paid time off and paid holidays • Tuition reimbursement