Paid Media Specialist

🕒 3 dias atrás

Candidatar-se

Encontrar Vagas Remotas Similares

Configurar Alerta de Email para Novas Vagas

📊 Verifique sua pontuação de currículo para esta vaga

Melhore suas chances de conseguir uma entrevista verificando sua pontuação de currículo antes de se candidatar.

Enviar Currículo

Gray Media

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1897

📣 Marketing

💼 Consultoria

🍽️ Alimentos e Bebidas

Marketing • Consulting • Food & Beverage

A Gray Media é uma empresa de mídia de transmissão e digital sediada nos EUA que possui e opera um portfólio de marcas de televisão e digitais. Suas propriedades e divisões incluem redes locais de notícias e esportes (Gray Sports Networks, Raycom Sports), publicação digital (Gray Digital Media, InvestigateTV, Live Assembly), estúdios de produção (PowerNation Studios), marca de alimentos/mídia (Tupelo Honey) e parcerias com a Telemundo. A empresa oferece oportunidades de publicidade, relações com investidores e narração de histórias locais focadas na comunidade em plataformas de transmissão e online.

Descrição

• The Paid Search Specialist manages and optimizes high-volume paid search campaigns across Google Ads, Microsoft Ads, Facebook/Meta, YouTube, and key SaaS/managed-service platforms. • Build, manage, and optimize paid search campaigns across Google Ads, Microsoft Ads, and other native platforms. • Work confidently within native ad interfaces and managed-service and SaaS platforms used for campaign automation, reporting, or optimization. • Conduct keyword research, competitive analysis, and audience targeting to support campaign strategy. • Manage multiple campaigns simultaneously in a high-volume environment while maintaining accuracy and performance standards. • Analyze data to optimize bidding, targeting, and ad relevance. • Run A/B tests and continuously improve quality scores and conversion performance. • Communicate clearly and proactively with internal teams to ensure alignment, accuracy, and timely execution. • Translate performance insights into actionable recommendations for account managers and strategists. • Monitor campaign pacing, delivery, and KPIs daily. • Prepare performance reports using platform dashboards, analytics tools, and SaaS reporting systems. • Ensure tracking accuracy via tags, pixels, UTM parameters, and analytics integrations.

🎯 Requisitos

• 3+ years of hands-on experience managing paid search campaigns. • Proficiency with Google Ads, Microsoft Ads, YouTube, Facebook, Instagram, Google Analytics, and keyword tools. • Strong understanding of bidding strategies, tracking, attribution, and optimization tactics. • Excellent analytical skills with the ability to interpret data and present insights clearly. • Strong written and verbal communication skills. • Ability to manage multiple projects, prioritize tasks, and meet deadlines.

🏖️ Benefícios

• Comprehensive Medical(Rx), Dental, and Vision Coverage • Health Savings Account with Company contributions • Flexible Spending Account • Employer-paid life and disability benefits • Paid parental leave benefits • Adoption and Surrogacy Benefits • 401(k) Plan, including matching and profit-sharing contributions • Employee Assistance Program • Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage • Paid Time Off, including Relocation PTO