Demand Generation Manager

🕒 5 dias atrás

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Nulogy

SiteLinkedInTodas as Vagas

51 - 200 funcionários

📦 Logística

🏭 Manufatura

💼 Consultoria

💰 $3.400.000 Debt Financing em 2021-03

Logistics • Manufacturing • Consulting

Nulogy é uma plataforma de software desenvolvida para aumentar a agilidade, resiliência e rentabilidade das operações da cadeia de suprimentos. Oferece soluções adaptadas para várias indústrias, incluindo bens de consumo embalados, manufatura sob contrato e logística terceirizada, possibilitando colaboração em tempo real e visibilidade de produção em redes de manufatura externas. A plataforma Nulogy ajuda as empresas a otimizar suas operações através de recursos como colaboração com fornecedores, análise de dados e monitoramento de máquinas, o que, por sua vez, eleva as taxas de cumprimento e melhora o atendimento ao cliente.

Descrição

• Own demand generation programs that support pipeline creation, revenue growth, and market expansion across Nulogy’s solutions and target industries. • Develop, execute, and optimize integrated campaigns across digital, webinar, partner, event, and outbound-assisted channels. • Manage paid and digital acquisition programs, including search, social, retargeting, AI-powered discovery channels, and emerging growth opportunities, continuously improving performance and return on investment. • Own campaign performance measurement, experimentation, and optimization, using data and insights to improve engagement, conversion, and pipeline contribution. • Partner closely with content, product, and business development teams to ensure campaigns effectively reach target audiences with relevant messaging and offers. • Drive continuous improvement of landing pages, conversion paths, and campaign experiences to increase prospect engagement and conversion rates. • Partner with the Director of Marketing to develop and optimize acquisition strategies, channel investments, and growth initiatives that support Nulogy’s pipeline objectives. • Support webinar, event, and field marketing initiatives through demand generation planning, promotion, and performance analysis. • Maintain a strong understanding of Nulogy’s buyers, products, markets, and competitive landscape to improve targeting, campaign effectiveness, and market relevance.

🎯 Requisitos

• 5-8+ years of experience in demand generation, growth marketing, digital marketing, performance marketing, or related disciplines • Demonstrated success managing demand generation programs and contributing to pipeline growth in a B2B environment • Experience managing paid acquisition channels, including search, social, retargeting, and campaign optimization • Strong understanding of conversion optimization, campaign measurement, attribution, and marketing performance analysis • Experience developing and executing integrated marketing campaigns across multiple channels • Strong analytical mindset with the ability to translate performance data into actionable recommendations • Experience working cross-functionally with content, product, sales, business development, and marketing operations teams • Strong project management, communication, and organizational skills

🏖️ Benefícios

• Group benefit plans including health, dental, and vision that start on day one—benefit premiums are fully paid by the employer • Parental leave: 100% top-up for 15 weeks for any parent of biological or adopted children • Flexible paid vacation policy • RRSP Matching Program, 401K program