Demand Generation Manager

🕒 2 dias atrás

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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Align Technology

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1997

🏥 Saúde

🏭 Manufatura

🧬 Biotecnologia

💰 $105.000.000 Series D em 2000-06

Healthcare • Manufacturing • Biotechnology

A Align Technology é uma empresa global de dispositivos médicos que transforma vidas através de sorrisos melhores. A empresa reimagina e reinventa a prestação de tratamentos ortodônticos e restauradores para milhões de pessoas em todo o mundo com suas soluções tecnológicas avançadas, como o Sistema Invisalign®, o sistema de alinhadores transparentes mais avançado, confiado por aproximadamente 18,9 milhões de pessoas globalmente. A Align Technology também oferece scanners intraorais iTero™ para aprimorar a experiência na prática odontológica, melhorando a precisão clínica e a interação com os pacientes. Como líder em seu setor, a Align Technology está comprometida com a expansão internacional e o crescimento estratégico, ao mesmo tempo que promove uma cultura de trabalho diversa e inovadora.

Descrição

• Own end-to-end execution of paid media programs across key demand channels, including paid search, paid social, display, retargeting, and content syndication — optimizing each for brand visibility and pipeline contribution • Analyze campaign and pipeline performance on a regular basis, identifying trends, gaps, and optimization opportunities; present findings and recommendations to marketing leadership and cross-functional stakeholders • Manage a multi-million dollar demand generation budget; track spend pacing, reallocate investment toward higher-performing channels, and maintain accountability to pipeline targets • Test and evaluate emerging or underutilized channels — including podcast sponsorships, newsletters, virtual events, and third-party lead programs — to identify incremental pipeline opportunities • Maintain a structured testing cadence across creative, messaging, audience segments, and landing page experiences to drive continuous performance improvement • Partner with GTM Operations to ensure proper lead routing, attribution tracking, and CRM hygiene

🎯 Requisitos

• Bachelor's degree in Marketing, Business, Communications, Advertising, or other relevant field • 3+ years of B2B demand generation or digital marketing experience • Hands-on experience managing search ads, social ads, and other paid media channels both in-house and through agency partners • Proficiency in Salesforce for pipeline tracking and reporting; experience with a marketing automation platform such as Pardot • Comfort managing a multi-million dollar advertising budget, including spend tracking and channel-level reallocation decisions • Exposure to the cybersecurity, compliance, or professional services industry is a plus

🏖️ Benefícios

• Healthcare, Dental, and Vision Benefits • Employer Paid Life Insurance and Disability Insurance • EAP - Employee Assistance Program • Pet Insurance • 401(k) Plan with Employer Matching • Competitive Bonus Structure • Home Office Reimbursement • Certification Reimbursement • Personalized Career Coaching • Generous Paid Time Off • Paid Office Closure December 25-January 1 • Vacation Bonus • Summer Hours