Senior Performance Marketing Manager

🕒 2 dias atrás

🌽 Illinois – Remoto

🌽 Illinois – Remote

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

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Independence Pet Group

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

🛡️ Seguros

👥 B2C

🧘 Bem-estar

Insurance • B2C • Wellness

A Independence Pet Group é uma das maiores organizações de seguro e serviços para animais de estimação da América do Norte. A empresa apoia o seguro para mais de 800. 000 pets nos EUA e Canadá, com a missão de fortalecer o vínculo entre os animais e seus donos através de produtos e serviços inovadores. A IPG oferece uma gama abrangente de opções de subscrição, soluções turnkey para parceiros e produtos de seguro voltados para o consumidor para apoiar os pets ao longo de suas vidas. A empresa abriga várias marcas de seguros, fornecendo suporte vital e serviços na indústria de cuidados para animais de estimação.

Descrição

• Serve as the centralized performance marketing expert across the IPH portfolio, providing strategic guidance to Brand, Aggregator, Commercial, and Executive Leadership teams • Evaluate performance across brands, acquisition channels, and customer journeys to identify growth opportunities, investment priorities, and performance risks • Analyze customer acquisition economics, including media efficiency, customer acquisition cost, lifetime value, and return on marketing investment, and translate findings into actionable recommendations • Assess how owned brands, aggregator partners, and acquisition channels interact across the portfolio, identifying opportunities to improve overall enterprise performance while minimizing overlap and cannibalization • Partner with stakeholders to shape acquisition strategies, budget allocation decisions, and growth priorities across the portfolio • Support growth strategy for IPH-owned aggregators and external marketplace partners by evaluating acquisition performance, funnel effectiveness, and expansion opportunities • Monitor competitive activity, marketplace dynamics, and industry trends to identify risks and opportunities that impact portfolio growth • Partner with Analytics teams to strengthen attribution, forecasting, incrementality testing, and performance measurement frameworks • Lead performance marketing strategy across paid search, paid social, affiliate/aggregator, and emerging acquisition channels • Partner with internal teams, agencies, and platform partners to drive best-in-class campaign execution, optimization, and performance improvement • Identify and prioritize opportunities across audience targeting, bidding strategies, creative, landing pages, customer journeys, and conversion optimization • Develop acquisition strategies that connect awareness, consideration, and conversion efforts into a cohesive growth framework • Evaluate new acquisition channels, technologies, and marketing capabilities that can expand customer acquisition capacity and improve efficiency • Monitor the evolving impact of AI-powered search, answer engines, agentic experiences, and emerging discovery platforms, developing recommendations for how IPH should adapt its acquisition strategies • Identify opportunities to leverage AI-driven marketing technologies, automation, and new acquisition models to drive competitive advantage and long-term growth

🎯 Requisitos

• Bachelor’s or Master’s degree in Marketing, Business, or a related quantitative field • 6–10+ years of experience in performance marketing, growth marketing, digital acquisition, media strategy, or related disciplines • Deep expertise in paid search and paid social marketing, including platform management and optimization • Strong understanding of attribution methodologies, incrementality testing, measurement frameworks, and marketing analytics • Experience managing or influencing multi-million-dollar media budgets • Demonstrated ability to diagnose performance issues and translate insights into actionable growth strategies • Strong understanding of customer acquisition funnels, conversion optimization, and digital marketing economics • Experience working with agencies, platform partners, and cross-functional stakeholders • Familiarity with marketplace, aggregator, affiliate, comparison shopping, or lead generation business models preferred • Excellent analytical, communication, and stakeholder management skills

🏖️ Benefícios

• Comprehensive full medical, dental and vision Insurance • Basic Life Insurance at no cost to the employee • Company paid short-term and long-term disability • 12 weeks of 100% paid Parental Leave • Health Savings Account (HSA) • Flexible Spending Accounts (FSA) • Retirement savings plan • Personal Paid Time Off • Paid holidays and company-wide Wellness Day off • Paid time off to volunteer at nonprofit organizations • Pet friendly office environment • Commuter Benefits • Group Pet Insurance • On the job training and skills development • Employee Assistance Program (EAP)