Senior Campaign Manager, ABX

🕒 Agosto 4

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Sprout Social, Inc.

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2010

📣 Marketing

☁️ SaaS

🌍 Impacto Social

Marketing • SaaS • Social Impact

A Sprout Social, Inc. é uma provedora líder de soluções de gestão de mídia social. A empresa oferece uma plataforma abrangente que permite às empresas otimizar o atendimento ao cliente, aprimorar a gestão de comunidades e impulsionar esforços de marketing em diversos canais de mídia social. Com funcionalidades como engajamento, publicação, análises e social listening, a Sprout Social ajuda as organizações a descobrir tendências, reunir insights e ampliar o reconhecimento da marca. Sua plataforma integra IA e automação para melhorar a eficiência e personalizar o atendimento ao cliente. Além disso, a Sprout Social oferece ferramentas de marketing de influência e advocacy de funcionários para aumentar o alcance social. Confiada por mais de 30. 000 marcas e reconhecida por seus produtos de software de primeira linha, a Sprout Social atende a empresas, agências e pequenos a médios negócios, fornecendo soluções inovadoras para maximizar o impacto das estratégias de mídia social.

Descrição

• Own the channel infrastructure and measurement layer of Sprout’s ABX motion across paid media, web, content, reporting, and analytics • Collaborate with Field Marketing on target accounts, engagement experiences, infrastructure, and measurement • Define paid digital investment, channel mix, audience targeting, and bid strategy • Manage third-party digital sponsorship relationships and measure account engagement outcomes • Build and manage account-level web personalization and retargeting infrastructure • Define content strategy, campaign narrative, and persona-level messaging frameworks • Define intent signal strategy and partner with Revenue Operations on account prioritization, scoring, pipeline data, and revenue targets • Build and maintain full-funnel attribution models, reporting dashboards, and campaign optimization processes • Coordinate cross-functional execution across Sales, Marketing, Revenue Operations, and Marketing Operations • Develop scalable ABX digital strategy through annual and long-range planning cycles

🎯 Requisitos

• 8+ years of experience in B2B demand generation, integrated campaign management, or account-based marketing, preferably in SaaS or technology organizations • Proven experience owning and scaling ABM/ABX programs targeting enterprise accounts, including 1:1, 1:few, and 1:many motions • Experience setting strategy and directing cross-functional execution without direct management authority • Ability to influence and align senior stakeholders across Sales, Marketing, and Operations • Experience with enablement, sponsorship management, and performance reporting in an ABX or demand generation context • Strong analytical skills translating account-level engagement data into actionable insights and executive-ready reporting • Exceptional communication and stakeholder management skills • Preferred: hands-on experience with 6sense or Demandbase and Marketo or HubSpot • Preferred: familiarity with Salesforce and multi-touch attribution and pipeline measurement frameworks • Preferred: experience with intent data activation, account scoring, buying group engagement, enterprise SaaS GTM, and Sales/SDR enablement materials

🏖️ Benefícios

• Premium BCBSIL medical, dental, and vision insurance for you and eligible dependents • Full, free access to Modern Health, including coaching, therapy sessions, and digital wellness resources • 401(k) plan with a 50% company match on the first 6% of contributions • 100% employer-paid Life and Disability insurance • Flexible PTO and company-wide Rest & Recharge days • Up to 16 weeks of paid parental leave • $1,000 USD annual Lifestyle Spending Account • One-time $550 USD home-office setup stipend • Monthly $50 USD internet stipend • 16 hours of paid volunteer time annually • $100 annual charitable donation match • Pre-tax commuter benefits • Subsidized child/eldercare through Care.com • Discounted pet insurance through Figo • No-cost personalized financial wellness support through Your Money Line • Restricted stock units (RSUs) under Sprout’s equity plan • Ten paid holidays