Senior Demand Generation Manager

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🕒 Agosto 5

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RealNetworks

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 1994

🤖 Inteligência Artificial

🎮 Jogos

📱 Mídia

💰 $11.000.000 Post-IPO Equity em 2002-04

Artificial Intelligence • Gaming • Media

A RealNetworks é uma empresa de tecnologia especializada em fornecer software e serviços inovadores, incluindo reconhecimento facial com IA por meio do SAFR, soluções de mídia digital com o RealPlayer e experiências de jogos com a GameHouse. A RealNetworks tem foco em aprimorar as capacidades de segurança, comunicação e entretenimento, garantindo que os usuários desfrutem de acesso contínuo ao seu conteúdo favorito, a qualquer hora e em qualquer lugar.

Descrição

• Build and scale pipeline generation across the retail business • Develop and execute integrated demand generation campaigns across independent retailers, SMB chains, and national retailers • Plan and deliver webinars that educate prospects and generate qualified leads • Plan and execute account-based marketing (ABM) programs targeting strategic accounts • Identify and prioritize target accounts in partnership with Sales • Build and manage multi-channel campaigns using email, webinars, digital marketing, partner marketing, events, LinkedIn, and outbound support • Own campaign calendars and execution from planning through measurement • Build and optimize marketing automation workflows, lead nurture programs, and campaign reporting • Manage lead routing and campaign attribution within HubSpot • Provide SDRs and Account Executives with campaign assets, outreach messaging, target account lists, and follow-up programs • Coordinate marketing campaigns and SDR outreach • Develop repeatable campaign playbooks to improve SDR productivity and meeting conversion • Measure campaign effectiveness using MQLs, SQLs, pipeline creation, conversion rates, and influenced revenue • Analyze campaign performance and recommend data-driven optimizations • Incorporate feedback from SDRs, Sales, and customers to improve campaign effectiveness • Manage marketing budgets to maximize pipeline generation and return on investment

🎯 Requisitos

• 5+ years of B2B demand generation experience • Experience building integrated campaigns for SaaS products • Routinely leverage generative AI tools to accelerate campaign development and improve performance • Demonstrated success generating measurable pipeline through multi-channel marketing programs • Experience with account-based marketing (ABM) • Strong experience with HubSpot • Experience partnering closely with SDR and sales organizations • Strong analytical skills and experience measuring campaign ROI and pipeline performance • Excellent project management and organizational skills • Ability to manage multiple campaigns simultaneously • Experience marketing to retailers or physical security technology buyers preferred

🏖️ Benefícios

• Salary range of $110K-$120K/year • 10% bonus