Paid Media Manager

🕒 Agosto 4

🎸 Tennessee, Texas – Remoto

🎸 Tennessee – Remote 🤠 Texas – Remote

💵 $136.000 - $172.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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Lytx, Inc.

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

Fundada em 1998

🚘 Automotivo

📦 Logística

💼 Consultoria

Automotive • Logistics • Consulting

A Lytx, Inc. é uma fornecedora líder de soluções de segurança por vídeo e telemática por vídeo projetadas para aprimorar a gestão de frotas. A empresa oferece uma gama de produtos, incluindo aplicativos de gestão de frotas, câmeras de painel avançadas equipadas com visão computacional e inteligência artificial, e serviços para simplificar a conformidade e melhorar a segurança do motorista. A Lytx visa melhorar a eficiência operacional, gerenciar a conformidade e aumentar a segurança do motorista, utilizando tecnologia de vídeo para reduzir custos e aumentar a produtividade da frota. Através de sua tecnologia premiada e ampla experiência no setor, a Lytx atende a uma ampla gama de frotas, fornecendo ferramentas para rastreamento em tempo real, manutenção preventiva e treinamento de motoristas.

Descrição

• Contribute to the execution of top-of-funnel paid media strategies across media channels • Partner with the events team to integrate paid media with event-driven campaigns and support reach across the marketing mix • Optimize targeting, bids, creatives, audiences, advertisements, and landing pages through A/B testing • Monitor and report progress against paid media KPIs • Execute tests, analyze data, and surface insights to maximize campaign ROI • Manage campaign expenses, stay on budget, estimate monthly costs, and adjust bids to improve ROI • Stay current on paid media best practices and technologies • Identify new tactics and channels to scale paid media efforts • Collaborate with marketing colleagues to align with joint marketing objectives • Work cross-functionally with content, creative, and marketing operations to support brand and technical execution alignment

🎯 Requisitos

• 5+ years of related experience working on paid media programs • Experience in paid search, LinkedIn, and B2B digital advertising • BA/BS in Marketing, Digital Media, or a related field • Experience using paid media tactics for B2B brand awareness and demand generation, focused on top-of-funnel motions • Solid understanding of paid media metrics and ability to interpret results and recommend actions • Experience running A/B tests and multivariate experiments • Familiarity with web analytics methodology and platforms, including Segment, Google Analytics, Amplitude, and Google Tag Manager • Proficiency with Marketo or other marketing automation tools • Comfort with ambiguity in a dynamic working environment and ability to balance detail with pace

🏖️ Benefícios

• Medical, dental and vision insurance • Health Savings Account • Flexible Spending Accounts • Telehealth • 401(k) and 401(k) match • Life and AD&D insurance • Short-Term and Long-Term Disability • FTO or PTO • Employee Well-Being program • 11 paid holidays plus 1 inclusive holiday per year • Volunteer Time Off • Employee Referral program • Education Reimbursement Program • Employee Recognition and Appreciation program • Additional perk and voluntary benefit programs • Incentive compensation plan