Senior Manager, Integrated Demand Generation, Account-Based Marketing

🕒 Agosto 4

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Novara

SiteLinkedInTodas as Vagas

51 - 200 funcionários

☁️ SaaS

🤝 B2B

📋 Conformidade

SaaS • B2B • Compliance

A Novara é fornecedora de software e serviços de saúde, segurança e meio ambiente (EHS) e conformidade. Sua plataforma principal, a Novara Flex, é uma solução SaaS completa que oferece suporte a reportes de incidentes, gestão de FISPQs (Fichas de Informações de Segurança de Produtos Químicos), inspeções e auditorias, gestão de ativos, gestão de riscos de empreiteiros, contabilidade de carbono e programas de sustentabilidade, além de um sistema de gestão de aprendizagem integrado com uma biblioteca extensa de treinamentos de segurança e conformidade. A Novara atende clientes empresariais em setores como construção, manufatura, energia, serviços públicos, mineração e seguros, e enfatiza painéis configuráveis, relatórios móveis e análises orientadas por dados para reduzir lesões no local de trabalho e garantir conformidade regulatória.

Descrição

• Develop the integrated new-logo demand strategy in partnership with the Director of Demand Generation • Translate company priorities into quarterly campaign themes, target audiences, account motions, offers, channel roles, and activation plans • Maintain a portfolio of priority campaigns and recommend expansion, redesign, pausing, or retirement • Identify demand gaps and build coordinated responses across the marketing mix • Own the account-based marketing framework across 1:1, 1:few, and scalable account programs • Define target-account criteria, tiers, investment levels, and joint activation plans with Sales • Prioritize accounts using ICP fit, intent, engagement, opportunity history, and account potential • Design coordinated account journeys and repeatable account plays • Lead quarterly campaign planning and develop campaign briefs • Coordinate paid media, lifecycle and email marketing, webinars, events, content, Product Marketing, Corporate Communications, Sales, and SDR contributions • Ensure coherent buyer journeys from awareness and engagement to meaningful sales conversations • Set campaign milestones, decision points, and launch-readiness requirements • Facilitate campaign retrospectives and create repeatable playbooks • Develop vertical go-to-market plans with Product Marketing and Sales • Define seller activation strategies and provide Sales and SDR teams with account context, messaging, content, outreach guidance, and timing • Establish feedback loops and review adoption, account coverage, follow-up, and opportunity outcomes • Interpret demand performance, including account engagement, conversion, opportunity creation, pipeline quality, velocity, and program efficiency • Partner with Revenue Operations and Marketing Operations on reporting, audience implementation, attribution, and measurement • Diagnose performance issues and recommend changes to audience, message, offer, channel mix, seller activation, or investment • Present insights and recommendations to Marketing and go-to-market leadership • Build a test-and-learn culture that improves campaign decisions

🎯 Requisitos

• 8 or more years of B2B marketing experience, including substantial ownership of demand generation, integrated campaigns, growth marketing, or account-based marketing • Experience marketing B2B SaaS or another complex solution with a consultative, multi-stakeholder sales process • Demonstrated success developing integrated campaign strategies connecting audience, message, channels, seller activation, and measurable business outcomes • Strong experience with account-based marketing, account tiering, intent signals, buying groups, and coordinated Marketing and Sales plays • Experience building vertical, industry, or segment-based go-to-market programs • Strong analytical judgment and ability to translate performance data into priorities and investment decisions • Excellent communication, facilitation, briefing, and executive-presentation skills • Ability to lead complex work through influence in a distributed, cross-functional organization • Preferred: experience with 6Sense or another account-intelligence platform • Preferred: experience using Salesforce and Marketo data • Preferred: experience marketing environmental, health, and safety, operational risk, compliance, industrial technology, or vertical SaaS solutions • Preferred: experience marketing into manufacturing, construction, energy, utilities, mining, or other regulated and operationally complex industries • Preferred: experience supporting commercial and strategic or enterprise sales motions • Preferred: experience using AI tools for research, planning, analysis, and campaign development

🏖️ Benefícios

• Medical • Dental • Vision • Flexible Spending Accounts • PTO • Paid and Floating Holidays • 401k with Company match and immediate vesting • Company-funded Life Insurance • Employee Assistance Programs • No-cost Mental Health Benefits • Annual Bonus Opportunity of 15%