Senior Paid Social Strategist

🕒 Agosto 4

🏄 California – Remoto

🏄 California – Remote

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

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Human

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2015

📣 Marketing

🛍️ Comércio Eletrônico

🤝 B2B

Marketing • eCommerce • B2B

A Human é uma agência de marketing de crescimento full-service com sede em Irvine, CA, que faz parcerias com marcas emergentes de ecommerce e B2B. Eles oferecem serviços completos de marketing — estratégia & análise, análise de marketing, branding & criação, produção de conteúdo, design de sites e otimização de conversão, mídia paga, SEO, marketing de conteúdo, mídias sociais, email e SMS — e são especializados em crescimento de ecommerce, expansão de marcas do Shark Tank e construção de sistemas de crescimento multicanal focados em lucro (o Método Human).

Descrição

• Build and maintain the media plan, channel mix, and paid revenue goals for each assigned account • Collaborate with search strategists on shared accounts to build cohesive cross-channel media plans • Own revenue and contribution margin achievement and hit acquisition targets • Monitor ecommerce scorecards, contribution margin incrementality, Profit Compass, pipeline, and cost-per-acquisition metrics • Document and understand performance metrics including CM, MER, aMER, ROAS, CAC, CPL, and pipeline contribution • Identify budget reallocation opportunities and present recommendations • Align with Account Marketing Directors and creative teams on media plans, KPIs, performance trends, creative direction, client sentiment, and budgets • Translate brand objectives into paid social channel briefs for media buyers • Serve as the paid social voice in client meetings • Align with the Director of Paid Media on account health, strategy shifts, and risks • Facilitate monthly internal reviews of paid social health • Own social strategy, including platform selection, campaign architecture, audience strategy, and bidding philosophy • Brief and review media buyers’ campaign setups and performance outputs • Maintain platform certifications and stay current on social trends, algorithm changes, and best practices • Develop ad concepts with creative and copy teams • Own the testing roadmap and ensure an always-on creative testing framework • Formulate hypotheses and run multivariate tests • Document and share creative performance learnings across accounts

🎯 Requisitos

• 4+ years of hands-on paid social strategy experience, primarily for ecommerce businesses • Deep expertise in Meta (Facebook/Instagram) • Working knowledge of at least one additional social platform, such as TikTok, Pinterest, Snapchat, or LinkedIn • Agency experience managing multiple client relationships and competing priorities across a portfolio • Daily use of LLMs to accelerate analysis, reporting, and strategy work, with demonstrable workflows • Track record of driving profitable growth through paid social and owning revenue and contribution margin outcomes • Fluency in ecommerce unit economics and measurement frameworks, including contribution margin, MER, blended ROAS, CAC, and LTV:CAC • Familiarity with daily and weekly incrementality and incrementality testing • Experience building, managing, and owning media plans with budget accountability • Experience briefing and directing media buyers • Strong client-facing presence and ability to present strategic recommendations and performance • Analytical rigor and ability to translate platform metrics into business language • Proficiency in analytics platforms such as GA4, Northbeam, or Triple Whale • Working knowledge of ecommerce platforms such as Shopify or WooCommerce • Ability to manage multiple accounts in a fast-paced, deadline-driven environment

🏖️ Benefícios

• Fully remote • Flexible schedule • Unlimited vacation — take vacation when you need it • Health benefits including options at 100% employee coverage • Elective dental and vision plans • 401(k) • Health Care Plan • Retirement Plan (401k) • Unlimited Paid Time Off (Vacation, Sick & Public Holidays) • Remote Work