Senior Paid Media Manager

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🕒 Agosto 4

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

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True North

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 1988

🏥 Saúde

💼 Consultoria

📣 Marketing

Healthcare • Consulting • Marketing

A True North é uma agência de marketing focada em saúde e parceira estratégica que oferece serviços integrados de marca, digital e de mensuração para sistemas de saúde, consultórios especializados e outras organizações de saúde. Com mais de 30 anos de experiência exclusiva na área de saúde, a True North oferece marketing multicanal compatível com HIPAA, aquisição de pacientes, marketing para prestadores de serviços de saúde e seguradoras, produção criativa e de conteúdo, SEO/SEM, mídia tradicional (incluindo mala direta) e uma plataforma de mensuração proprietária (Compass) que transforma dados fragmentados em insights de desempenho acionáveis. A empresa combina estratégia de marca e marketing de desempenho para alinhar o investimento em marketing com resultados de negócios mensuráveis para clientes na área de saúde corporativa.

Descrição

• Own the overall paid media strategy across assigned healthcare accounts • Recommend channel mix, budget allocations, and targeting frameworks tailored to client goals • Monitor portfolio coverage across healthcare service lines • Identify performance gaps and rebalance the media mix • Monitor macro performance trends and direct Paid Media Managers to maintain efficiency and hit CPA targets • Serve as final pre-launch reviewer for campaign builds, naming conventions, and account standards • Conduct monthly account check-ins and review optimization logs • Lead quarterly testing roadmaps, including hypotheses, test sequencing, and decision criteria • Analyze search patterns and creative performance to identify opportunities and systemic trends • Translate campaign data into executive narratives, trends, wins/losses, and recommendations • Act as final escalation point for performance anomalies, tracking issues, and landing page friction • Partner with account teams and mentor Paid Media Managers and Specialists

🎯 Requisitos

• 8+ years of paid media management experience • At least 3 years navigating the healthcare marketing landscape and regulatory considerations • Hands-on mastery of Google Ads, including Search, Display, and YouTube • Hands-on mastery of Meta, Microsoft Ads, and DSPs • Deep understanding of attribution and conversion tracking • Proven experience building media mix plans and managing high-level budget allocations • Experience maintaining QA standards across multi-channel portfolios • Experience advising and mentoring Paid Media Managers and Specialists • Ability to analyze trends across ad platform tools, GA4, and Looker Studio • Strong decision-making skills and experience resolving complex performance issues • Strong understanding of A/B testing methodologies and optimization techniques • Excellent communication, presentation, and interpersonal skills • Ability to work independently and collaboratively in a fast-paced remote agency environment

🏖️ Benefícios

• 100% remote work environment • Medical • Dental • Vision • Unlimited PTO and Sick time • 401(k) • Paid Parental Leave • Opportunities to learn, grow, and lead • Innovative environment with exposure to industry trends and emerging media platforms • Collaborative culture • Impactful work influencing client success and access to care