Marketing Manager

🕒 Maio 30

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Alopex

SiteLinkedInTodas as Vagas

11 - 50 funcionários

Fundada em 2014

☁️ SaaS

🤝 B2B

SaaS • B2B

Alopex é uma plataforma SaaS de saúde hospedada em nuvem que fornece gestão de cuidados remotos, coordenação de cuidados e serviços de gerenciamento de casos em programas clínicos como gerenciamento de cuidados crônicos, cuidados transitórios, integração de saúde comportamental, monitoramento remoto de pacientes e monitoramento terapêutico remoto. A empresa faz parceria com consultórios médicos, ACOs, sistemas de saúde, enfermagem especializada/LTC, RHCs/FQHCs, planos Medicare Advantage e programas PACE para oferecer equipes clínicas licenciadas, integrações de EMR sem falhas e serviços de saúde populacional centrados em resultados que abordam determinantes sociais de saúde e reduzem readmissões. Nomeada como uma das principais plataformas SaaS de saúde hospedadas em nuvem para 2025, Alopex enfatiza implantação rápida, contratos flexíveis, conformidade e resultados clínicos mensuráveis.

Descrição

• Develop and execute marketing strategies that support revenue growth, brand awareness, lead generation, and client engagement. • Create compelling messaging and positioning for Virtual Care Management, Remote Care Management, CCM, PCM, RPM, BHI, quality improvement, gap closure, and value-based care solutions. • Partner closely with sales leadership to develop campaigns that generate qualified leads and support robust pipeline development. • Build and manage marketing campaigns across email, digital channels, social media, webinars, industry events, and targeted account-based marketing initiatives. • Develop high-quality sales and marketing collateral, including one-pagers, case studies, presentations, email campaigns, website content, white papers, conference materials, and executive-facing messaging. • Collaborate with sales executives and SDRs to refine outreach messaging, call scripts, nurture campaigns, and prospect education materials. • Manage and optimize HubSpot or similar CRM/marketing automation tools to support campaign execution, lead tracking, segmentation, reporting, and sales handoff. • Monitor healthcare market trends, competitor activity, reimbursement changes, CMS programs, value-based care developments, and industry news to inform marketing strategy. • Support conference, trade show, webinar, and event planning, including pre-event outreach, messaging, booth materials, follow-up campaigns, and post-event lead nurturing. • Develop content that clearly communicates ROI, clinical value, operational efficiency, quality improvement, patient engagement, and provider enablement. • Work cross-functionally with operations and client success to identify client outcomes, proof points, testimonials, and performance metrics that can be translated into market-facing materials. • Maintain brand consistency across all external communications, presentations, proposals, digital assets, and sales enablement tools. • Analyze campaign performance and provide recommendations to improve lead quality, conversion rates, engagement, and marketing ROI. • Help build scalable marketing processes, content libraries, and campaign workflows that support company growth.

🎯 Requisitos

• Bachelor’s degree in marketing, communications, business, healthcare administration, or related field. • 4–7 years of marketing experience, preferably in HealthTech, healthcare services, digital health, virtual care, remote care management, population health, or value-based care. • Experience marketing to healthcare providers, physician groups, health systems, MSOs, ACOs, CINs, payers, or value-based care organizations strongly preferred. • Familiarity with Remote Care Management programs such as CCM, PCM, RPM, BHI, TCM, quality gap closure, care coordination, or digital population health. • Strong ability to translate complex healthcare services, technology, reimbursement models, and operational workflows into clear, compelling messaging. • Proven experience creating B2B marketing campaigns that support lead generation, pipeline development, and sales enablement. • Excellent written, verbal, and interpersonal communication skills. • Strong content development skills, including presentations, email campaigns, website copy, sales collateral, case studies, and thought leadership materials. • Experience with HubSpot or similar CRM and marketing automation platforms. • Ability to work independently in a fast-paced, remote environment while collaborating effectively with cross-functional teams. • Strong project management, organizational, analytical, and problem-solving skills. • Knowledge of HIPAA, healthcare privacy considerations, and professional communication standards preferred.

🏖️ Benefícios

• Fully remote role with flexibility and autonomy. • Opportunity to shape the marketing function of a growing HealthTech and remote care management organization. • Direct impact on company growth, brand positioning, and market expansion. • Collaborative culture with strong executive support. • Ability to work at the intersection of healthcare, technology, care delivery, and value-based outcomes. • Competitive compensation, benefits, and performance-based growth opportunities.