Senior Manager, Integrated Marketing

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🕒 Maio 29

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Over The Bloody Moon

SiteLinkedInTodas as Vagas

1 - 10 funcionários

Fundada em 2020

🏥 Saúde

💼 Consultoria

🍽️ Alimentos e Bebidas

Healthcare • Consulting • Food & Beverage

Over The Bloody Moon é o maior coletivo mundial de especialistas em menopausa, andropausa e saúde menstrual. Fazemos parcerias com organizações globalmente para fornecer conteúdos excepcionais, treinamento e eventos experienciais para acelerar uma cultura de inclusão no ambiente de trabalho em torno da saúde hormonal. Operando na Ásia, Austrália & Nova Zelândia, Reino Unido, Irlanda, Europa, América do Norte e do Sul, entendemos as nuances culturais e a diversidade de experiências para adaptar nosso conteúdo e abordagem de acordo.

Descrição

• Integrated Campaign Strategy & Execution • Lead the planning and execution of integrated marketing campaigns across owned, earned, and paid channels, ensuring consistent messaging, creative, and timing. • Develop campaign briefs that align channel owners, creative, and external partners around shared goals and a single narrative. • Own the marketing calendar, coordinating launches, promotions, and evergreen programs so channels amplify rather than compete with each other. • Own the photoshoot calendar and budget, maintaining lead times in line with the rest of the merchandising and marketing calendars while optimizing expenses. • Partner closely with merchandising and operations teams to understand positioning of newness and help shape product drop calendar. • Establish and track KPIs across campaigns; synthesize cross-channel performance into clear insights and recommendations for leadership. • Champion brand consistency across all customer touchpoints, from top-of-funnel awareness to post-purchase communications. • Partnership Marketing • Manage marketing deliverables for brand partnerships, including co-branded campaigns, cross-promotional emails, social placements, and photoshoot inclusions. • Serve as the primary point of contact for partner marketing teams, ensuring deadlines and deliverables are met on both sides. • Brief internal stakeholders and external partners on creative, copy, and campaign requirements. • Track and report on partnership campaign performance; develop recommendations to deepen high-performing relationships. • Project & Workflow Management • Own and maintain the marketing project management system (Asana), building out templates, workflows, and processes that keep cross-channel content on track. • Coordinate timelines and deliverables across channels, including email, SMS, paid, social, and ecommerce. • Run weekly creative and project reviews, surfacing shifts in deadlines early and enabling the ability to pivot nimbly if necessary. • Document go to market strategies and transpose to tactical deliverables across all relevant teams (marketing, merchandising, operations). • Collaborate directly with leadership and founder stakeholders to translate high-level brand and business priorities into actionable marketing plans and timelines. • Ensure marketing calendars reflect key merchandising moments, product storytelling priorities, and evolving business needs. • Email & SMS Marketing Strategy • Provide strategic direction for email and SMS programming, ensuring lifecycle and promotional sends are integrated into the broader campaign calendar. • Oversee a channel specialist to maintain send schedules, segmentation, and performance reporting. • Hands-on platform experience (e.g., Klaviyo) is a plus but not required.

🎯 Requisitos

• 5-7+ years of experience in marketing, with at least 2–3 years in an integrated or campaign-focused role within a fashion, luxury, or lifestyle ecommerce brand. • Proven ability to develop and execute multi-channel campaigns that deliver cohesive brand experiences and measurable results. • Experience managing marketing deliverables for brand or retail partnerships. • Exceptional project management skills—you thrive on bringing order to complexity and keeping cross-functional teams aligned. • Proficiency with Asana or a comparable project management tool. • Strong analytical mindset: Able to synthesize cross-channel data into clear performance narratives. • Outstanding written and verbal communication skills. • A collaborative, senior presence—someone who can influence stakeholders at all levels. • Strong brand instincts with an understanding of luxury/lifestyle customer behavior and storytelling. • Strong appreciation for brand storytelling, customer experience, and elevated visual presentation.