Global Marketing Manager

Vaga não está no LinkedIn

🕒 Maio 27

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟠 Sênior

🔴 Especialista

🎯 Marketing

🦅 Patrocina Visto H1B

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Fortive

SiteLinkedInTodas as Vagas

10.000+ funcionários

🔧 Hardware

🤝 B2B

⚡ Energia

💰 $1.293.318.072 Post-IPO Debt - Fortive em 2024-02

Hardware • B2B • Energy

A Fortive é uma empresa diversificada de tecnologia industrial que reúne negócios líderes em tecnologia de precisão para desenvolver instrumentação, sensoriamento, controle de movimento, teste e medição, e sistemas engenheirados que possibilitam eletrificação, digitalização e aplicações de alta confiabilidade nos mercados de semicondutores, redes elétricas, saúde, aeroespacial e outros mercados industriais. A empresa destaca a engenharia, P&D, melhoria contínua e excelência operacional em um portfólio de empresas especializadas (por exemplo, Tektronix, Qualitrol, Dover Motion) para fornecer soluções de hardware e serviços B2B a clientes industriais em todo o mundo.

Descrição

• Manage and develop a team of 3 global marketing professionals • Set clear priorities aligned to commercial goals and growth initiatives • Coach the team on digital execution, ownership mindset, and accountability • Develop and execute global marketing strategy aligned with growth targets, NPI priorities, and strategic accounts • Bridge Product, Sales, and Marketing to ensure consistent messaging and prioritization • Apply AI and automation to improve campaign performance, customer targeting, and execution efficiency • Capture VOC, competitive intelligence, and market trends — translate into actionable positioning and GTM strategies • Use analytics and AI-enabled tools to sharpen segmentation, insight generation, and decision-making • Lead campaigns, content, and communications across web, email, collateral, and events • Manage trade shows, ABM programs, and sales enablement • Maintain consistent global brand positioning; leverage AI to accelerate content creation and personalization without sacrificing technical accuracy • Own marketing systems and reporting (HubSpot, Salesforce, analytics) • Track KPIs: MQLs, conversion rates, campaign ROI, pipeline contribution • Manage budget, vendors, and external partners; drive adoption of modern marketing technology and AI-enabled workflows • Own the demand generation engine — campaigns, webinars, trade shows, digital advertising, lead capture • Drive performance marketing (Google Ads, LinkedIn, HubSpot workflows) with continuous ROI optimization • Improve funnel performance through SEO/GEO/AEO, website optimization, and data-driven experimentation

🎯 Requisitos

• Undergraduate degree and 7+ years of experience in B2B marketing, preferably in industrial, technical, or manufacturing environments • Proven success in hands-on demand generation and digital marketing • Experience in leading and developing small, high-impact teams • Strong commercial mindset with the ability to link marketing to revenue outcomes • Experience with CRM, marketing automation, analytics tools, and emerging AI capabilities • Ability to translate complex offerings into clear, compelling customer value • Comfortable working in a fast-paced, evolving environment with a focus on impact

🏖️ Benefícios

• Travel as needed for customer events, team meetings, trade shows, etc.