Director, Cross Channel Engagement Lead

Vaga não está no LinkedIn

🕒 Julho 28

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $195.880 - $265.015 / ano

⏰ Tempo Integral

🟠 Sênior

👔 Diretor

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Amgen

SiteLinkedInTodas as Vagas

10.000+ funcionários

Fundada em 1980

🏥 Saúde

🧬 Biotecnologia

💊 Farmacêutico

💰 $28.500.000.000 Post-IPO Debt em 2022-12

Healthcare • Biotechnology • Pharmaceuticals

A Amgen está comprometida a liberar o potencial da biologia para pacientes que sofrem de doenças graves, descobrindo, desenvolvendo, fabricando e fornecendo terapias humanas inovadoras. Esta abordagem começa utilizando ferramentas como genética humana avançada para desvendar as complexidades das doenças e entender os fundamentos da biologia humana.

Descrição

• Join Amgen’s Mission of Serving Patients • Help shape how marketing tactics are planned, produced, and deployed across channels • Drive more consistent, efficient, and impactful commercial delivery • Work cross-functionally with Brand Marketers, Content Production teams, Media and Channel Operations teams, and Data & Analytics partners to deliver coordinated, effective and efficient commercial activation • Lead weekly pod interactions across GCCI channel operations teams to uncover insights for optimization and expand capability utilization for brand benefit • Educate and drive usage of new self-service tools and centralized capabilities to enable the brand team to efficiently find, re-use, create, and deploy content as technology evolves • Share channel-specific best practices and toolkits to enable Brand team execution at scale • Support the development and implementation of cross-channel pilots or test-and-learns related to new formats, journeys, and automation • Document results, learnings, and best practices to uplift content capabilities • Partner with GCCI BAI and decision science teams to deliver performance tracking and operational dashboards to assess execution quality, content utilization, and deployment efficiency • Act as a key liaison to enterprise platform owners (e.g., DAM, Veeva, MLR systems) to ensure system alignment and content flow.

🎯 Requisitos

• Doctorate degree and 4 years of marketing, content strategy, and/or engagement operations experience OR • Master’s degree and 7 years of marketing, content strategy, and/or engagement operations experience OR • Bachelor’s degree and 9 years of marketing, content strategy, and/or engagement operations experience • 10+ years of experience in content operations, digital marketing, brand execution, or cross channel engagement • Deep understanding of content deployment ecosystems including CRM platforms, DAMs, tagging and trafficking workflows • Strong project and stakeholder management skills with a record of successful cross functional collaboration • Experience developing and optimizing executional playbooks, templates, and SOPs • Familiarity with content effectiveness and performance KPIs, including reuse, time-to-market, and audience engagement • Proven ability to translate strategy into action through detailed implementation plans • Strong analytical and organizational skills, with the ability to track executional performance and recommend improvements • Exceptional communication skills—both written and verbal—to influence across levels • Experience working with agencies, operations teams, and brand teams in matrixed environments • Comfortable navigating ambiguity and leading change in evolving marketing environments • Familiarity with life sciences or regulated industries.

🏖️ Benefícios

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions • group medical, dental and vision coverage • life and disability insurance • flexible spending accounts • A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan • Stock-based long-term incentives • Award-winning time-off plans • Flexible work models where possible.