Marketing Manager

🕒 Agosto 30

🌐 Estados Unidos, Reino Unido – Remoto

🇺🇸 Estados Unidos – Remoto (EUA) 🇬🇧 Reino Unido – Remoto (RU)

⏰ Tempo Integral

🟠 Sênior

🔴 Especialista

🎯 Marketing

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Andela

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2014

💼 Consultoria

📦 Logística

📣 Marketing

💰 $200.000.000 Series E - Andela em 2021-09

Consulting • Logistics • Marketing

A Andela é uma empresa que fornece a camada de computação humana para IA empresarial: treinando modelos com expertise humano em loop, implantando engenheiros nativos em IA e equipes de engenharia gerenciadas, além de aprimorar a força de trabalho para construir e operar sistemas de IA em produção. Oferece uma plataforma para contratar e gerenciar engenheiros de IA, Treinamento como Serviço (TaaS) e programas de aprendizagem contínua, entregando desenvolvimento de sistemas de IA, alinhamento de modelos e capacidades de MLOps para grandes organizações.

Descrição

• Own and evolve Andela’s client marketing strategy • Develop programs that strengthen client relationships, increase Net Revenue Retention and Expansion Pipeline, and unlock commercial opportunities • Champion the client perspective so client voices shape product, marketing, and sales strategy • Partner with Sales, Customer Success, and Product to identify client milestones, success stories, and expansion opportunities • Develop segmented marketing programs, events, and experiences for key client cohorts supporting upsell, cross-sell, and renewal goals • Design, manage, and continuously evolve Andela’s Client Advisory Board, including membership strategy, meeting cadence, experience design, agenda development, and follow-through • Build trusted relationships with Client Advisory Board members • Document and distribute Client Advisory Board insights to internal stakeholders • Own the Voice of the Customer program, including survey design, distribution, analysis, and internal reporting • Lead client NPS strategy, tracking, and reporting • Translate NPS scores and client feedback into actionable business recommendations • Close the loop on client feedback with relevant teams • Establish regular client insights reporting for senior leadership • Synthesize client intelligence, competitive signals, and market trends to inform go-to-market strategy, messaging, and sales conversations • Develop and maintain a library of market insights with the External Relations team • Ensure client insights are reflected in positioning, proposals, and client-facing materials • Provide the VP of Marketing and commercial leadership with evidence-based market insights • Include market insights and Andela research in key client QBR presentations • Own the win/loss analysis program, including methodology, interviews, and synthesis • Share win/loss insights with sales leadership, product, and marketing • Identify systemic patterns across wins and losses to improve competitive positioning and win rates • Build and maintain a bank of client testimonials, case studies, and success stories • Identify clients for advocacy activities such as speaking engagements, press opportunities, reference calls, and co-marketing • Manage the client awards nomination program • Collaborate with content, PR, and brand teams to distribute client stories across the website, sales decks, events, and social media • Operate as a strategic partner to Sales, Customer Success, and senior leadership • Report to the VP, Global Head of Marketing

🎯 Requisitos

• 7+ years of B2B marketing experience • At least 3 years in a client marketing, customer marketing, or customer advocacy role • Proven experience managing or contributing to a Client Advisory Board or similar executive client engagement program • Demonstrated track record of running Voice of the Customer and/or NPS programs with measurable business impact • Experience producing client case studies, testimonials, and customer advocacy content at scale • Hands-on experience with win/loss analysis programs, including interview design, facilitation, and synthesis • Comfortable working cross-functionally with Sales, Customer Success, Product, and senior leadership in a fast-paced environment • Prior experience at a high-growth technology or services company strongly preferred • Experience in the talent, workforce, or staffing industry is a plus • Exceptional storytelling and written communication skills • Strong analytical mindset with the ability to design surveys, interpret data, and present findings clearly to senior stakeholders • High emotional intelligence and relationship-building skills, including building trust with executive-level clients • Excellent project management and organizational skills, with the ability to run multiple programs simultaneously • Proactive, owner mentality • Role should be based in the US or UK

🏖️ Benefícios

• Fully remote organization • Some travel required for Client Advisory Board events, client visits, and industry conferences