Senior Performance Marketer

Vaga não está no LinkedIn

🕒 Abril 3

🗽 New York – Remoto

🗽 New York – Remote

💵 $70.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Performance

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Anoto

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 1999

🔧 Hardware

🤖 Inteligência Artificial

💰 $1.500.000 Post-IPO Debt em 2024-06

Technology • Hardware • Artificial Intelligence

A Anoto é uma empresa de tecnologia pioneira que se especializa em soluções de caneta e papel digitais. Fundada em 1996, a Anoto revolucionou a forma como notas manuscritas e desenhos podem ser capturados e transferidos para dispositivos digitais por meio de seus produtos inovadores. Sua missão é preencher a lacuna entre os mundos analógico e digital, permitindo que os usuários desbloqueiem e compartilhem seus pensamentos e ideias manuscritos de forma rápida e eficiente. Com mais de 20 anos de experiência neste campo, a Anoto está comprometida em preservar a beleza da escrita à mão enquanto melhora sua utilidade na comunicação digital moderna.

Descrição

• Develop and manage comprehensive performance marketing strategies to drive customer acquisition and revenue growth for Inq Smartpens. • Oversee campaigns across paid channels, including Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn, TikTok, and programmatic platforms. • Continuously A/B test ad creatives, messaging, and targeting strategies to identify high-performing combinations. • Monitor and analyse campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) to identify trends and actionable insights. • Optimize budget allocation and bid strategies to maximise performance and efficiency. • Use analytics tools (e.g., Google Analytics, GA4, Data Studio) to report on campaign performance and provide data-backed recommendations. • Own the performance of core advertising channels and identify opportunities for scaling. • Explore and test new advertising platforms and opportunities to expand reach and customer acquisition. • Collaborate with creative teams to develop compelling assets tailored to different channels and audiences. • Partner with the product and marketing teams to align campaigns with broader marketing goals and product launches. • Work closely with the analytics team to implement tracking solutions and ensure accurate attribution. • Collaborate with the content and design teams to ensure campaigns are visually engaging and aligned with brand guidelines. • Manage performance marketing budgets, ensuring efficient allocation to achieve or exceed ROI targets. • Provide regular updates on spend, performance, and forecasts to key stakeholders.

🎯 Requisitos

• Bachelor’s degree in marketing, Business, or a related field. • 5-10+ years of experience in performance marketing or growth marketing, preferably in the tech, e-commerce, or consumer electronics industries. • Direct-to-Consumer (DTC) marketing experience is essential, with proven success driving acquisition, retention, and lifecycle campaigns. • Start-up experience required, ideally having built or scaled brands in a fast-paced, resourceful, and entrepreneurial environment. • Familiarity with international markets and localisation strategies. • Hands-on experience with remarketing, audience segmentation, and lifecycle marketing. • Strong understanding of DTC metrics (CAC, LTV, ROAS) and customer journey optimisation. • Technical Expertise in managing and optimizing campaigns on Google Ads, Meta Ads Manager, LinkedIn Ads, and other major platforms. • Proficiency in analytics tools like Google Analytics, GA4, and data visualization tools. • Strong understanding of attribution models, conversion tracking, and the digital marketing funnel. • Advanced knowledge of SEO and SEM principles. • Familiarity with tools like Tableau, Excel (pivot tables, data analysis), and marketing automation software.