Senior Growth Marketing Manager – EMEA, APAC

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🕒 Julho 9

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Anthology Inc

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

💰 Venture Round em 2023-01

A Anthology oferece soluções de educação e tecnologia para que os alunos alcancem todo o seu potencial e as instituições de ensino prosperem. Milhões de estudantes em todo o mundo são apoiados ao longo de sua jornada educacional pelo ecossistema da Anthology com soluções SaaS de referência e serviços de suporte, incluindo o premiado Blackboard® (LMS), Anthology® Student (SIS/ERP) e Anthology® Reach (CRM). Por meio do Power of Together, inspiramos de maneira única educadores e instituições com inovação significativa, simples e inteligente, ajudando nossos clientes a redefinir o que é possível e a criar oportunidades transformadoras para pessoas em todos os lugares. www.anthology.com.

Descrição

• Own the integrated campaign calendar for new logo acquisition in the EMEA & APAC segment, with pipeline targets defined for every program. • Translate GTM positioning and competitive differentiation from the GTM Marketing team into compelling, audience-specific campaign narratives and assets. • Execute multi-channel campaigns spanning paid media, email, content syndication, webinars, and field event integration. • Design and run ABM programs for target accounts across the EMEA & APAC universe. • Support Blackboard’s visibility in AI-generated research environments (GEO). • Partner with Marketing channel teams to ensure programs compound ROI rather than run in isolation. • Build AI-native workflows for always-running campaign analysis, audience personalization, and performance optimization. • Own Blackboard’s presence at third-party conferences in EMEA & APAC. • Manage regional field activation programs — road shows, executive dinners, partner-hosted events. • Build and own post-event attribution models. • Own a direct pipeline contribution target — not just activity metrics. • Work with Marketing Intelligence to define campaign-level pipeline targets and track performance against them. • Leverage intent data and buying signals to prioritize campaign audiences and personalize outreach. • Build and maintain multi-touch attribution to ensure campaign contribution is accurately captured across the full funnel. • Flag expansion signals to the Customer Growth & Advocacy team. • Brief and collaborate with Content and Brand teams to develop campaign assets. • Align with Product Marketing on sales enablement and ensure campaign messaging is consistent across GTM teams. • Develop field-specific assets that connect field presence to campaign pipeline. • Own campaign performance reporting.

🎯 Requisitos

• 8–10 years of B2B demand generation or growth marketing experience, ideally in EdTech, SaaS, or a similarly complex enterprise environment. • Proven track record building and executing integrated campaigns that generate pipeline — not just leads — with a measurable contribution number you own. • Real ABM experience: you have run account-based programs, not just heard of them. You know how to design plays at the account level and measure their impact. • Field and event marketing ownership: you have managed conference presence, regional programs, and event budgets end-to-end, including post-event attribution. • AI-native operator: you have built workflows and automations with AI as a core part of how you work, not as a side project. You can show examples of what you’ve built and how it performed. • Data-driven mindset: you review your own numbers, spot what’s working, and make adjustments without being asked. • Strong working knowledge of HubSpot or Marketo and Salesforce; you understand how leads flow, how campaigns are tracked, and how attribution works. • Experience with intent data platforms — 6sense, Demandbase, or similar — and the ability to act on those signals in campaign targeting. • Experience managing agency relationships for paid media (search, display, programmatic) and coordinating creative production. • Ability to operate independently in a fast-moving org — you manage your own calendar, brief your own collaborators, and own your outcomes. • Strong written communication: you translate complex positioning into campaign copy, clear creative briefs, and executive-ready performance summaries. • Cross-functional influence: you work well with Sales and can push back when you need to, without burning relationships. • Fluency in written and spoken English.

🏖️ Benefícios

• Candidates must be legally authorized to work in the country where the role is based at the time of hire and must maintain that authorization for the duration of employment. • Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time. • Blackboard is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.