Demand Generation Manager

🕒 6 dias atrás

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ApartmentIQ

SiteLinkedInTodas as Vagas

51 - 200 funcionários

🏠 Imobiliário

☁️ SaaS

Real Estate • SaaS

O ApartmentIQ é uma plataforma de dados de mercado imobiliário multifamiliar que integra diariamente dados de 40 milhões de unidades em ferramentas para pesquisas de mercado, pesquisas e gestão de receitas. Ele oferece pesquisas de mercado automatizadas diariamente, um produto de pesquisa de mercado (Explore Pro) e um produto de gestão de receitas baseado em IA chamado Daylight. O ApartmentIQ atende a mais de 1. 500 empresas de gestão de propriedades (PMCs) e monitora diariamente mais de 8 milhões de unidades, com dados históricos e agregação de dados de preços/concessões. A plataforma é utilizada por gestores de ativos, gerentes de receitas e equipes de desenvolvimento de negócios no setor imobiliário multifamiliar para coletar inteligência competitiva, acompanhar pipelines de construção, comparativos de aluguel e automatizar fluxos de trabalho de inteligência de mercado.

Descrição

• Deploy Multi-Channel Campaigns: Execute day-to-day demand gen and ABM programs that drive pipeline across key segments and buying committees. • Targeting & Playbooks: Partner across GTM teams to implement target account lists, build segments, and deploy full-funnel campaign plays. • Channel Innovation: Continually test and optimize new channels, ad creatives, and audiences to identify fresh growth opportunities and increase channel efficiency. • Conversion Optimization: Partner with Web and Product Marketing to optimize landing pages, forms, CTAs, and campaign messaging for maximum conversion. • Rapid Iteration: Run fast experimentation cycles on ad copy, creative assets, and outbound tactics based on performance data and sales feedback. • Pipeline Tracking: Monitor and report on campaign ROI, conversion rates, and pipeline velocity, escalating insights to marketing leadership. • Infrastructure & Ops: Partner with Marketing & RevOps to ensure proper campaign tracking, lead routing, lead scoring, and attribution. • Budget Tracking: Track day-to-day ad spend and campaign forecasting to ensure resources are being deployed efficiently. • Increase the predictability and reliability of pipeline contribution through consistent, measurable demand generation programs.

🎯 Requisitos

• 5+ years of hands-on experience in B2B marketing, with a dedicated focus on executing demand generation and customer acquisition campaigns. • Experience working in a fast-paced, high-growth startup or technology company environment. • Deep tactical expertise in at least 2 growth channels (e.g., Paid Social/Search, ABM tools, Email Marketing/Lifecycle, SEO, or Outbound support). • A highly execution-biased, systems-oriented marketer who loves digging into the tools and getting campaigns across the finish line. • Strong working knowledge of marketing automation platforms, CRM systems, and other marketing technologies (HubSpot, Salesforce, LinkedIn Campaign Manager, AI productivity tools, etc.). • Excellent collaborator with a history of aligning tightly with Sales, SDRs, and core marketing team members.

🏖️ Benefícios

• Remote-First: We offer the freedom to work from home across most of the U.S. You’ll enjoy the flexibility of remote work, balanced with high-energy in-person offsites to build real connections and celebrate our wins together. • Competitive Compensation: We believe in hiring the best and paying accordingly. You’ll receive a competitive salary that reflects your impact and expertise. • Paid Time Off: Take the time you need with our flexible vacation policy and dedicated paid parental leave to support you and your family’s biggest milestones. • Your Health Matters: Stay healthy with high-quality Medical, Dental, and Vision insurance plans for you and your family. • Peace of Mind (On Us): We fully invest in your security with 100% company-paid Short-Term Disability, Long-Term Disability, and Basic Life Insurance. • Protection for Your Whole Crew: Access supplemental insurance for the unexpected, plus specialized coverage to keep your pets happy and healthy, too. • Invest in Your Future: Secure your financial goals with our 401k Program, helping you build for the long term while you help us build the company.