Senior Direct Marketing Manager

🕒 Julho 29

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Apollo.io

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2015

🤝 B2B

☁️ SaaS

🤖 Inteligência Artificial

B2B • SaaS • Artificial Intelligence

Apollo. io é uma plataforma de vendas tudo-em-um projetada para simplificar e potencializar as operações de vendas, da geração de leads à gestão de oportunidades. A plataforma oferece ferramentas para busca de contatos e contas, análise de pontuações (scores) e sinais, otimização de inbound, engajamento de vendas e mais, alavancando IA e uma rede de dados dinâmica e continuamente atualizada para oferecer inteligência de vendas completa. A Apollo. io é ideal para profissionais de vendas, profissionais de marketing e times de operações de receita (Revenue Operations) que buscam aumentar a produtividade e a eficiência ao automatizar tarefas de fluxo de trabalho (workflow) e integrar sistemas de CRM. Com foco em melhorar a performance de vendas por meio de analytics e inteligência de conversas, a Apollo. io ajuda as empresas a encontrar os leads certos no momento certo, nutrir esses leads de forma eficaz e fechar negócios com eficiência.

Descrição

• Own strategy, planning, and execution for Connected TV, Performance Audio (podcasts, streaming, radio), OOH, and Direct Mail/Gifting campaigns. • Build and scale Apollo's audio program, spanning programmatic audio, podcast sponsorships, and direct partnerships. • Design and execute incrementality testing programs (geo holdouts, halo studies, matched market tests) to quantify the business impact of each channel. • Collaborate closely with the Creative team on briefs, concepts, and production, ensuring channel-specific creative is compelling and performance-oriented. • Manage media buying relationships, vendor partnerships, and agency collaborations across all owned channels. • Partner with Marketing Analytics & Data Science to build robust measurement frameworks and reporting infrastructure for offline and upper-funnel channels. • Work cross-functionally with Brand, Sales, and Finance to align channel programs with pipeline goals and budget priorities.

🎯 Requisitos

• 8+ years of experience in performance or brand marketing, with hands-on ownership of direct and offline channels (CTV, audio, OOH, direct mail) at a high-growth B2B SaaS company. • Deep expertise in incrementality measurement, geo holdout testing, halo effect studies, matched market experiments, and brand lift studies. • Strong creative partnership skills, able to write compelling briefs, give sharp feedback, and collaborate with design and video teams. • Experience with programmatic CTV and audio buying platforms. • Familiarity with direct mail and gifting platforms and how to integrate them into broader demand generation programs. • Highly analytical with a performance marketing mindset, comfortable defining KPIs, building measurement plans, and presenting results with statistical rigor. • Experience working within ABM frameworks and aligning offline programs to target account lists. • Proven ability to build programs from scratch in a fast-moving, cross-functional environment.

🏖️ Benefícios

• equity • company bonus or sales commissions/bonuses • 401(k) plan • at least 10 paid holidays per year • flex PTO and parental leave • employee assistance program and wellbeing benefits • global travel coverage • life/AD&D/STD/LTD insurance • FSA/HSA and medical, dental, and vision benefits