Senior Product Marketing Manager

🕒 Setembro 5

🚗 Michigan – Remoto

🚗 Michigan – Remote

⏰ Tempo Integral

🟠 Sênior

🎁 Marketing de Produto

👻 Score fantasma 12%

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ArcSite

SiteLinkedInTodas as Vagas

11 - 50 funcionários

🏗️ Construção

Construction • Engineering • Architecture

ArcSite é um aplicativo CAD móvel versátil projetado para otimizar o planejamento e a execução de projetos em várias indústrias, particularmente na construção e engenharia. Ele permite aos usuários criar desenhos precisos e acurados em movimento, capturando dados do local e gerando cálculos de materiais, estimativas e relatórios de trabalho de forma eficiente. O ArcSite integra-se com ferramentas populares de gerenciamento de projetos e sistemas de CRM, melhorando os processos de colaboração e coleta de dados. Usado extensivamente em áreas como arquitetura, engenharia e contratação, fornece soluções personalizáveis para atender às necessidades específicas da indústria. ArcSite está disponível nas plataformas iOS, Android e Windows, oferecendo um conjunto abrangente de ferramentas para equipes de todos os tamanhos, desde profissionais individuais até grandes empresas.

Descrição

• Establish differentiated positioning and messaging for ArcSite’s product portfolio across self-serve, sales-assisted, and enterprise audiences. • Develop and lead go-to-market strategy for major product launches and new market opportunities, from planning through post-launch optimization. • Develop research approaches to understand target audiences, market opportunities, customer needs, competitive dynamics, and willingness to pay, translating insights into actionable recommendations. • Partner closely with Product to evaluate market opportunities, customer problems, and competitive dynamics, helping determine what to build, for whom, and why. • Develop and evolve pricing and packaging recommendations using customer research, market data, product usage, competitive intelligence, and business performance. • Establish and refine ideal customer profiles, segmentation, personas, and buyer journeys across core contractor verticals and customer segments. • Define target audiences, feedback mechanisms, positioning, messaging, and success criteria for beta programs and major product rollouts. • Lead competitive intelligence and create messaging, battlecards, pitch decks, and other resources for customer-facing teams. • Establish success metrics, analyze launch and commercial performance, and present insights and recommendations to company leadership. • Establish repeatable frameworks for research, launches, positioning, pricing, and GTM planning as the product marketing function grows.

🎯 Requisitos

• 6–8+ years of experience in B2B SaaS product marketing, with a track record of independently leading complex go-to-market initiatives. • Proven ability to develop strategic frameworks and approaches for ambiguous market, customer, and product questions. • Demonstrated experience owning or significantly influencing pricing and packaging strategy using customer research, competitive intelligence, product data, and business performance. • Strong experience conducting or directing market and customer research and translating findings into product, positioning, and GTM recommendations. • Experience partnering closely with Product leadership on product strategy, prioritization, market opportunities, and customer needs. • Experience across both self-serve/PLG and sales-assisted/SLG motions, with an understanding of how GTM strategy should differ across them. • Track record of leading product launches from strategy through execution and measuring their impact. • Excellent writing, storytelling, presentation, and cross-functional communication skills, with strong executive presence. • Strong analytical and commercial thinking, with the ability to use customer, market, product, and revenue data to inform decisions. • Experience in construction, home services, field service, or specialty-trade software is highly preferred. • Experience leading or mentoring junior product marketing or research resources. • Experience building competitive intelligence, win/loss analysis, or voice-of-customer programs. • Experience developing beta programs for new products or major product launches. • Experience owning commercial or revenue-related goals within a product marketing function. • Experience with vertical SaaS or taking a product into new industries or market segments. • Familiarity with HubSpot, product analytics platforms, competitive intelligence tools, and sales enablement platforms.

🏖️ Benefícios

• Fully remote • Unlimited PTO • Medical, dental, and vision insurance • 401K match • $75 monthly wellness stipend