Demand Generation Manager

🕒 Maio 8

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $110.000 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

📈 Marketing de Performance

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Array

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Array é uma plataforma de inovação financeira que ajuda marcas digitais, instituições financeiras e fintechs a lançar no mercado produtos atraentes para consumidores de forma mais rápida. Nosso conjunto de ofertas de marca própria ajuda nossos parceiros a aumentar a receita, aumentar o engajamento e capacitar milhões de consumidores a alcançar seus objetivos financeiros. Array foi fundada em 2020 por Martin Toha e Phillip Zedalis. Investidores chave incluem Battery Ventures, General Catalyst e Nyca Partners. Para saber mais, acesse array.com.

Descrição

• Own, build and execute quarterly demand generation plans that support our sales verticals’ goals, and drive top-of-funnel pipeline growth • Deploy the right programmatic and account-specific tactical mix to deliver the right content at the right time • Partner closely with Sales and Revenue Operations to build and prioritize target accounts based on opportunity size • Define performance KPIs / campaign goals and track, measure, and report on funnel performance (traffic → leads → MQLs → pipeline) • Leverage our marketing automation system to execute on campaigns and report on their performance • Partner cross functionally to improve landing page conversion and to optimize MAL to MQL conversion rates • Plan and launch multi-channel campaigns (digital, ABM-lite, email, partnerships, events/webinars) • Innovate on existing campaign ideas with new ideas welcome that will deliver value and deepen customer relationships over time • Maintain a habit of using AI tools to think, build, and ship faster—it’s your default, not an afterthought

🎯 Requisitos

• 5+ years of experience in demand generation marketing, ideally within a B2B role • Deep familiarity with marketing automation tools like Marketo, Hubspot, and Salesforce • Experience developing and executing a B2B demand generation strategy that spans across multiple products or sales verticals • Proven track record of driving inbound growth and top-of-funnel pipeline • Strong written and verbal communication skills, infused with empathy • A burning curiosity to understand how things work and to continuously seek to improve them • The desire to continuously learn and takes real time feedback as an input to their growth • Demonstrable experience with email marketing, lead generation and account based marketing • Experience creating and executing nurturing strategies in a marketing automation platform • Excellent analytical abilities & a confident grasp on the ROI metrics that matter • A bias to action and prioritize progress over perfection • A belief that AI is reshaping work, you instinctively use it to accelerate everything you do

🏖️ Benefícios

• Full medical, dental, and vision, premiums covered at 100% for full-time employees and 70% for dependents • Unlimited PTO and sick leave + 14 company holidays to encourage a healthy work-life blend • 100% 401k match up to 4% with immediate vesting • Generous and competitive parental leave for all parents • $1,000 desk setup subsidy to set-up your unique remote office • $100/month to subsidize wifi/cell phone expenses • Summer Fridays (half-day Fridays) typically from late May to the end of August • AnniversArray Kits for work anniversaries • Commuter benefits for those who choose to go into our New York City or San Francisco office spaces